What is ZARA?
Zara is
Spanish clothing and
accessories retailer
In 1980, Zara started
its international expansion
through Porto, Portugal
Zara’s unusual strategy
History of ZARA
1975 First Zara store is opened
by Amancio ortega
1985 Inditex as the head of the Group
1991 Birth of different chains : Pull and Bear,
Massimo
I. Why Pizza-Hut?
Pizza Hut is a subordinate company of YUM Brands, Inc. Pizza Hut Korea opened their first restaurant in Itaewon in 1985. It had been using the catch phrase, “함께 즐겨요, 피자헛” which reminds people of joyful time with close people having Pizza Hut Pizza. It also has various records that prove high satisfaction of the customers or their strong brand power. In fact,
2. Service Training
CS(Customer Satisfaction) : once a week
→ the CS educational broadcasting program, ‘Happy Tuesday!’
3. Rewards
Team reward, Individual compensation,
KB Global Language Course
√ Deposit and withdrawal
√ currency exchange
√ Financial advices
√ Asset management
√ Funds, stocks counseling
√ Empathy
-Know customers as i
1. Neat and efficient design
iTunes store’s layout is focused on neat and efficient design. For example, iTunes store doesn’t have unnecessary advertising banners in every page. It has only the important parts which provide music and application contents to consumers. It also uses grouping and labeling about related new release contents and ranking with the orders that contain consumer’s t
3. Situational analysis of Heineken
○ 4P Analysis
Product
Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the world. Heineken which presents in all over the world has the same as the original beer
3. Using Need for Uniqueness
As stated above, Veloster has very special design, and it belongs to whole new car-segment, PUV. As a marketer, we need to use this aspect in order to get target market’s interest toward the product. We can have them feel uniqueness by getting this car since the car has whole new concept. Using slogan like “If you buy a Veloster, you’ll be a fashionable and s
▪ Limitation of existing GPS application
∙ not exact
∙ many variables
-difference in walking pace of individuals
∙ too complex and difficult
▪ New developed application – ‘Time Saver’
∙ reflect personal data
∙ optimized information for you
∙ personal walking pace
reflect personal information. It’s simple!
. SWOT( strength, weakness, opportunity, threat)
Strength- strength of proposal is easy to understand and simple. And it can
help many people reducing time. The most important thing is that feasibility of
this proposal is very high.
Weakness- the biggest weakness of this proposal is absence of creativeness. All
people can think th
[별첨 2] 노울즈 성인학습의 원리
1. 학습자의 욕구가 있어야 한다.
2. 학습자는 코스의 목적을 이해하고 동의해야 한다.
3. 학습자는 학습과정에 참여하고 이를 인식하여야 한다.
4. 학습자는 자신의 속도대로 학습하여야 한다.
5. 학습자는 자신의 학습이 진척된 상황을 알고 성취감을 가져야 한
about Cognitive image was 0.512. Coefficient of determination R² which measure explanation of model was 0.262. It means Regression Model reflects real circumstance about 26.2%. The influence of PPL effect about Emotional image was 0.616. It means that PPL effect have an effect on Emotional image more than Cognitive image. R² is 0.380, Regression Model reflects real circumstance about 38%.