World’s 3th largest population (308,745,538)
82% of population residing in cities and suburbs
N.Y city is the most populous city
Unemployment rate of 9.6%
N.Y’s income level is high, that of Food related job is low
FDA(Food and Drug Administration): protects public health
NPA(Natural Products Association): advocates the right of consumers
High rate of union membership(11.9%, N.
Second, the certainty of Pulmuone Waters’ profitability in the long run is proved by its financial statements. Income statements in (Figure 2) show that sales revenue of Pulmuone Waters has increased 134%. Which is from ₩34,543,000,000 in 2008 to ₩46,357,000,000 in 2010. It is a high number of figures comparing to its competitors. For instance, Jinro&Hite has increased its revenue 1
*Samsung Electronics Strategic Analysis
Whirlwind Consulting Company has reviewed the current position of Samsung in the semiconductor and memory chip industry, and has completed an extensive internal and external analysis to determine Samsung’s options in response to the threat of significant future expansion within the Chinese semiconductor industry. It is our opinion that Samsung should
2. present situation of secondhand smoke
1) Statistics of the deceased
2) Children and women victims
3) Degree distribution of second hand smoke
1) Regulation on Smoking Itself
- Korean law
- A public ad of Australia
2) Regulation on Secondhand Smoke
- Seoul’s case
- Foreign cases
Regulation of IT Risk
In order to regulate the IT risk, governments work to address threat to computer crime. For example, representatives of 29 countries - including Canada, Japan and the U.S. – signed the Council of Europe Cybercrime convention in 2001. The convention deals with substantive and procedural cybercrime law. The substantive defines the following activities as crimina
theft
Biotechnology Revolution
Pharmaceutical advancements
Medical innovations
Mechanical organ manufacturing
Technological advancements
Risks exist in four areas:
Health, Environment, Manufacturing, Society
-Health issues ~
-Environmental issues ~
-Manufacturing issues ~
-Societal issues ~
(grey goo system and green goo system)
1.Energy
Making operations more efficient
Building efficiency globally
Renewable energy use
Fleet improvement
2.waste
Working to reduce plastic bag waste.
Packaging
3.Products
Wood and paper products
Energy-Efficient products
Removing phosphates throughout the Americas
Purchasing locally grown products
Waste is a problem Wal-Mart puts effort into reducing. In Wal-Mart U.S., the majority of excess food is donated to the Feeding America program. In addition to donating food, improvements are made in recycling aluminum, cardboard, plastic and mixed paper. In Wal-Marts outside of the states, such as Japan, Brazil, Chile and Argentina, programs are established and campaigns are launched to promote r
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p
* Swedish heritage
Ikea Swedish origins
It's no accident that the IKEA logo is blue and yellow. These are the colors of the Swedish flag. In Sweden, nature and the home both play a big part in people's lives. In fact, one of the best ways to describe the Swedish home furnishing style is to describe nature - full of light and fresh air, yet restrained and unpretentious.
Swedish lifes