Products (소비재 부문)
Equipment Management (장비 관리 부문)
Industrial Products and Systems (산업 생산품 및 시스템 부문)
Insurance (보험 부문)
Medical Systems (의료 시스템 부문)
NBC (방송)
Plastics (플라스틱 부문)
Power Systems (발전 설비 부문)
Specialty Materials (특수재 부문)
Transportation Systems (교통 부문)
Others. (그 외
generates virtual sales. Atomized accounting system, ERP system and etc is included in this category.
- c. Point-of-Sales System
POS system is generally used in hotel restaurant or sales point where end-product is being sold. Basically, POS system is consisted with two units: POS terminal which is posted onto product and provides sales information, and Reader which interprets information provi
I. Demographic; Income / Age
There are lots of types of people when it comes to income, because it ranges from one to another so broadly. Generally, Customers willing to buy our products must be people wealthy enough to think about health and quality of food. Discussing of people who have buying power on organic food, they are average aged from 30 to 40 and 40 to 50. Needless to say, those two
Generation without any restrictions in age. This is why SPAO has chosen Korean idol groups Girls Generation and Super Junior to target the customers in the teens and the twenties, and Korean public actor An Sung-Gi for the forties and fifties.
c. Differentiation
SPAO has defined four core values to differentiate its products and satisfy the customers’ increasing interest and needs of fast fas
2. Business activities and core competency
(1) The business performance of AP is mainly divided into two categories; Cosmetics and MC&S (Mass cosmetics and sulloc). The portion of profits generated by these performances is shown below.
Picture 2 Sales breakdown, IR presentation, 2010
(2) Products
Costmetics
MC&S
(3) Organizational Structure
In 2006, AMORE PACIF
general public today.
Other terms may be used for this situation. Siliwood, for example, is a portmanteau of Silicon Valley and Hollywood, referring to all aspects of cinema digitalization, from digital cameras replacing film stock, to computer-generated effects replacing physical special effects.
2. Influences of Convergence
Digital Convergence means not only relationship between product
generations feel attached.
• The company has a strong team of innovators.
◎ Threats
• Faster Paced Child Development
• Growth of the Digital World
• Fashion Trends in the Toy Industry: Toys go in and out of fashion more rapidly; a few products can make or break annual turnover.
• Dependence on Global Mega-Brands: In response to fashion trends, toy manufacture
products which don't make distinction of sex were introduced to market. The 1970's unisex style had won popularity before.
But, recent unisex style differs from previous unisex style. In the 1970's unisex fashion, women showed off woman power wearing clothes of men's style. But after the 1970s, X generation and N generation wanted to be free about sex and age and were indifferent to their own i
product. The market can be briefly separated into 4-person families and single person families.
(4) Market Targeting
Since Korea's population is about 47,900,000 and the number of households are 1,438,000(surveyed in 2003) there are about 3.345 person for a family. So if the general family is consisted of 4 persons than about 22% of the households, 3,150,000 live alone.
(5) Characters of
products by their thickness. In this project, we are going to cover the KSD 막걸리 product lines.
The motivation behind our project is based on the current threat that KSD products are facing. KSD once had successfully expanded their customer group even to young generation. However, competitors started marketing activities while KSD’s strategies are also becoming ambiguous in positionin