3. Situational analysis of Heineken
○ 4P Analysis
Product
Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the world. Heineken which presents in all over the world has the same as the original beer
The Objective
Make comprehensive customer information accessible instantaneously
Enable effective account management
Optimize customer-facing processes
The Solutions and Services
mySAP CRM
SAP NetWeaver® platform, including the SAP NetWeaver
Exchange Infrastructure and SAP NetWeaver Business Intelligence components
The Benefits
Advantages: quickly written, sent, and stored; low cost for distribution
(장점: 빨리 쓰고 보내고 저장이 가능; 낮은 비용)
Disadvantages: Messages are easily and commonly misinterpreted
(메시지는 쉽게 흔히 왜곡)
Not appropriate for sending negative messages
(부정적 메시지를 보내는 것은 부적절)
3) By 2013, Public libraries expand 900
Ministry of Culture, Sports and Tourism spend 34.2 billion building 56 public libraries (39 of metro region, 17 of rural areas etc.) this year. If 56 public libraries build, national public libraries grow from 642 to 698 according to last December and average serving population per library decline from 77,200 to 70,900. Ministry expand national public libr
the current disadvantageous market environment, Sonyericsson announced the official cessation of launching Xperia PLAY in Korea on 24th April.
2. Low Awareness in Korean Market
In a current Smart Phone market in Korea, the brand power of Sonyericsson is much lower than other main Android smart phone manufacturers, such as Samsung, LG and Pantech.
3. Negative Social Recognition
To analyze ZARA supply chain, it is interesting to look closely at the product design, inventory management, evaluation of suppliers and vendors, logistics management, material management, time scheduling, information systems which are the main contributors in allowing Zara to offer cutting edge fashion at affordable prices.
It is also interesting to consider other key performance indicators of
ii. The standpoint of the advertisers
In many countries of the world, most of the people enjoy their free time watching TV. So, the advertisers have invested much money on the TV advertising to inform viewers of their products or services and also it is only an outlet to meet the public. But TiVo brings out the change of viewers’ thought with the functions like zapping the advertising, therefo
(1)Apple Inc
Apple has made personal PC and OS
This factor can effectively recognize and cope with customer’s demand
It is important not also follow-up service AS, but also continuous developing related apps, OS upgrade
(2)Designe and easy using
Innovative UI (User Interface)
Many Apps that we needed is already in App store
Just one your finger can works apps
Attractive design
Mi
1.3 Company
As begin of facsimile business in 1983, Samsung Electronics produced Mono laser printer in 1991. After developing ink-jet printer and multifunctional printer in 1995, Samsung exported mono laser printer since 1997. Then Samsung started color laser printer business from 2003. In 2006, Samsung Electronics was able to produce the World's smallest color laser printer and started color l
Crosstalk among neighboring interconnects
Capacitive crosstalk roughly proportional to kc=CIMD /CILD
⇒ Mainly fixed by the aspect ratio of lines and vias
⇒ Crosstalk level increases at each new generation
Induces delay uncertainty
A low-κ dielectric materials with a dielectric constant less than the dielectric constant of silicon dioxide, κ<4
First low-κ was applied at the