on cooking a nutritious meal with organic materials.
3) Broad Social Network: Self-independence (super broad and superficial relationship)
Along with development of online tools such as twitter, facebook and blog, it became much easier to meet new people online and to make them friends. However, the relationships based on these online tools are normally superficial and hard to last. In
A loving FoE with a healing-based market strategy.
More shoe widths than other major sneaker companies.
Healing is in New Balance’s DNA
More evident in its sensitivity to boomers in their midlife years.
Time ripe for crisis and new, unfamiliar challenges from social actualization to self-actualization
New Balance Ad
One’s worth is not measured by superiority over others,
b
ntroduction
Communication Management : A change in management paradigm
SNS is a platform to build social networks or social relations among people who share interests, activities, backgrounds, or real life connections.
New Trends of Enterprise SNS
Enterprise SNS Market is
still at an early stage.
Positive perception of SNS already has been high overseas.
Analysis using Po
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
environment is more growing than ever. Especially, buildings form 40% of energy and resource consumption, 30-40% of carbon dioxide emission, 20-25% of waste discharge, 17% of water consumption, and 25% of wood consumption, so buildings are mainly responsible for energy consumption. In this situation, buildings in cities had been given environmental responsibility that can suggest 'new architectur
New cognition of environment and energy
problem
competition instruction
in energy
industry
Energy supply-centered is changed to energy demand management
in policy
Prospect
In Korea energy policy will be evolve into advanced country
type energy supply and demand system that deviate energy
security bias in the initial and prepare well balanced having
directivity in considering
environmental CSR. In Hong Kong, FedEx has launched hybrid trucks to reduce the CO2 emission. South Korea also developed many new models of hybrid cars in major car industries like Hyundai and Samsung. Despite these efforts, the political and regulatory issues are putting an impediment to adopting them. In Korea, the electric cars are not allowed in the market. The legislation has not been ratifi
new apartment not to suffer new house syndrome. 2 Well-being becomes a trend not only in clothes and food but also in house.
Professionalism, Safety
Customers are getting finicky. They are not just satisfied with the products and service that company provides any more. They evaluate the product and service and show their opinions without hesitation as a name of “Prosumer” and “Cresum
new energy-saving and technologically-advanced vehicles and started to diversify their business, producing more pick-up trucks and lobbying to government. However, Ford is already making profits from North America while GM and Chrysler are trying to bounce back from their severe damage. New cars are getting good reviews from customers, and for GM, the market share in North America is started to g
new game
- the foreign invasion of
the Korean market
- Onlinegame`s addictive
4. Michael Poter’s 5 cause
Michael Poter’s 5 cause
Threat of
Potential incoming
firms
Inrush of
major companies
Negotiation power
Of buyer
Many
Similar game
Negotiation power
Of supplier
High market share
Of Kart rider
Threat Of
Substitution goods
increase