1. What factors account for the success of IKEA?
① 낮은 가격 - 낮은 가격을 유지하기 위해서 매장 내에서 셀프서비스를 원칙으로 하고 있으며 모든 가구는 조립식으로 고객이 따로 비용을 지불하지 않으면 직접 자신이 조립을 해야 한다. 또한, 신제품 제작 순서는 가격을 먼저 책정 후에 그 가격에 맞추어서
Ⅰ. Executive Summary
Do you know how many kinds of pizza store in Korea? According to the recent research, the
number of pizza stores that have chain store are over 50. To live among many stores, owners
make a effort to advertise their pizza to consumer. Because their effort, some pizza stores are very
famous and familiar to consumer. However, as owners don't invest their money in
Statement of cash flow
Statement of cash flow report cash receipts,
cash payments and financing activities during a period.
Statement of cash flow classifies cash receipt and cash payments as operating, investing and financing activities
1. operating activities
2. investing activities
3. financing activities
Classification of Typical Inflows and Outflows
Operating activitie
I. Introduction
McDonald's Corporation is the world's largest fast food chain selling primarily hamburgers, chicken, french fries and carbonated drinks, and more recently salads, fruit and carrot sticks to follow the well-being trends. However, as the first and largest international fast food franchise, McDonald's has become a focal point in public debate about rising obesity rates, corporate
Company Case
Trap-Ease America: The Big Cheese of Mousetraps
<본문요약>
"어떤 사람이 훌륭한 쥐덫을 만들면 그것을 찾는 이웃들로 인해 그의 집은 문전성시를 이룰 것이다. ‘
에머슨(Ralph Waldo Emerson)의 말처럼 Martha는 훌륭한 쥐덫을 만들었고, 그로인해 Trap-Ease America 는 여러 사회적인 명성은 얻었지만 정작
American hegemony present through McDonald`s in the Philippines` (맥도날드를 통해 미국의 헤게모니가 필리핀인들의 식습관에 미치는 영향에 대한 연구) 의 주제로 쓰여진 영어 졸업 논문 입니다. 패스트 푸드를 즐겨먹는 그룹과 패스트 푸드를한번도 접해보지 못한 그룹을 나누어 연구했습니다. 많은도움되었으면좋
To our Shareholders, Associates and Customers: Let me begin by expressing how proud I am of everything our Associates have accomplished during the fiscal year ended January 31, 2004. Wal-Mart generated over $256 billion in global revenue, establishing a new record and adding more than $26 billion in sales. Your Company earned almost $9.1 billion in net income and grew earnings per share by over 1
(3) The trend in 2004
Market depression
long-term depression
high oil price
② Boom in exportation
- The total exported cars go up to 2,300,000 with the increases of 28% and the exports exceed 30 billion dollars for the first time
- continuous positive approach and efforts to export market
- improvement in quality and image of Domestic cars
- the increased trust on Korean cars
LEXUS – “The Relentless Pursuit Of Perfection”
완벽에 대한 끊임없는 추구
이는 품질의 완벽성과 서비스의 완벽성을 달성하려는 렉서스의 표현이다.
품질에 있어서 미국 소비자의 욕구에 맞춰 독일 차의 성능과 품질에
미국 차의 안락한 승차감,
그리고 도요타의 빈틈없는 끝마무리와 경제성을 담
1. The Market trend in domestic automobile industry
(1) The industrial trend
- As one of the most biggest industry, ranking 5 in world with 5.2% world market
- The ranking has been decreased since IMF in 98; however, it has been recovered by the increases in domestic market after 2001.
- The occupancy rate in world market was only 0.1% since 1975, but in 1996 it increased to 5.4% and it