2-3. Type of Business
It is basically a travel agency for international students who are studying in Korea universities. This business is like any other ordinary travel agencies. It is a retail business that sells travel related products and services to customers on behalf of suppliers such as hotels, sightseeing tours and packages holidays that combine several products in Korea.
But the diffe
cosmetics or make-up tips which customers might be interested. In addition, through internet, The Face Shop can be connected directly with its customers. Using official web blog, twitter or Facebook can be a good communication tool. In this way, The Face Shop can communicate with its customers more individually, and customers can express their opinions more easily, so that customers become attach
cosmetic industry and Asian markets, took stock of the situation in the Land of the rising sun. She tries for Premium Beauty News, to make things clearer.
Florence Bernardin
"People live to be old in Japan, nowadays" explains Florence Bernardin, director of Information & Inspiration, who developed a passion for this country she visits several times a year. Japanese people, and specially Japan
sales rise
Needs of well-being and Resistance to chemicals has increased.
→We can predict continuous growth
especially skin care(anti aging, sun care)
Still not high levels,but contiuous growth(2007)
$ 8,000,000,000 worldwide market, Growing 20% annually(2008)
20% growth in domestic, Scale of 20 billion won (2010)
Children Cosmetics market now 190 bilion,grew 10% annually in korea
Primary Criterion for Selecting Products
77.8% of Respondents replied, “I would have an intention to buy eco-products.”
Highly Recognized in their 40s with 81.7%
Considering Eco-Products as Positive Image
Progressive(58%), Distinctive(37%), High-technologic (33%)
Image of Eco-consumers - thoughtful, reasonable
Low Participation to the ‘Eco-Friendly’ Movement
Actual Rating just
4) Reason of selecting targets
-female college students
By analyzing the propensity to consume of female college students who are main consumers, it offers the information about cosmetics market segmentation and production of goods which are satisfying needs and interests of modern people. By attracting female college students as an early buyers, it will get long-term benefits because of inc
1968년 美 컴퓨터 과학자 Ivan Sutherland
“Head Mounted 3차원 Display” 연구시작
1990년 Boeing의 Tom Caudell,
증강현실 용어 최초사용
→ 항공기의 전선 조립을 돕기 위해 사용
Smart phone의 등장
2000년대 중반, 증강현실의 실용화 견인
2008년 이후 모바일 용 증강현실 프로그램 등장
‘Layar’,
Mainland people are now better-educated, better-paid and they attach more attention to fashion and their personal image. They not only focus on improving basic living conditions, but are also keen to enhance their overall quality of life. Their increasing awareness of health, hygiene and appearance has made cosmetic products one of the consumption hotspots.
In fact, the pursuit of beauty and he
7. How you buy cosmetics of man?
① Internet 15 7.5%
② direct buy 100 50%
③ visit sell 0 0%
④ Given present 30 15%
⑤ And so on
(Include of not buy) 55 27.5%
According to the result of question number 7, the men usually buy their cosmetics directly buying behavior and given cosmetics as present and the w
2. SWOT analysis of Kim Yuna
As a model for Kim to Kim from the perspective of advertisers to conduct a SWOT analysis, the result is what would happen? What are the strengths of Kim Yuna than the sports stars have more than the value of the products tend to have. Popular communities across just as well as the influence large recession, coupled with the difficulty forgetting for a moment the