increase between 2001 to 2008, almost two times more than that of men(49%)
- Maintain a hair care
shampoo rather than
depilation cure one
- For 20’s women who
Often perm & dye their hair
- Stick to the current price
10,000 won / 500 ml
Stick to current Distribution Channel
Product Image Repositioning
Introduce a New Product
More Frequent Advertising
Customer Evaluation Panels
Product
- Lingerie
- Swimwear
- Cosmetics / Perfume
- Bath & Body Line
Place
- 1000 Victoria’s Secret
lingerie stores
- 100 independent Victoria’s Secret Beauty Stores
Price
- Masstige marketing
- Price difference up to 30times between the Cheapest and the most expensive
Promotion
- Fashion Show
- Catalogue
- TV/ Internet / Magazine
- On-line Shopping store
- Speciali
cosmetic)이란 화장품 및 기타 미용용품이라 하겠다. 차량용품은 자동차부터 그 안의 세세한 기기와 악세사리, 엔진오일 등 모든 종류의 4륜구동 자동차 용품이다. 레저용품은 등산, 관광, 숙박시설, 외식시설 등 인간이 레저를 즐기는 모든 장소 및 용품이다. 식품은 인간이 먹기 위하여 요리하거나 또는
No.1 cosmetic company
cosmetics and personal care products
Expending into China, France, and the US
In 2009, Sales 1,769 billion
Revenue 300.6 billion won.
Oriental ingredient cosmetics
Sales ranking No.1 in Department store
Suppliers
100% domestic plant extract
Contract with ingenious grower to supply resources
New entrants
High barrier to entry
Stable market share
1. Launching SK-II
- Reflect Japanese consumers taste
- Targeting the prestige beauty-counselor segment
- TV advertising: well-respected Japanese actress
2. Concentration of Max Factor
- Change counter design and installation
3. Focusing on R&D
- Using leading-edge ideas from Japan Market
- R&D labs with global team
Success in their domestic market
First tri
E-Marketing activities summary
iVillage makes most profits by selling banners, text-links and sponsorships from other business. This business is known as the "volume-based" model because volume is a vital factor to attracting advertising clients. However, more and more websites are competing for the advertising business; advertisers are unwilling to post ads on pages that are full of other ads.
advertising activities. Finally we will suggest the result of survey for customers’ perception for the five home-shopping companies.
Suppliers
There are two routes for suppliers to sell their products to home-shopping companies. One is indirect procurement and the other is direct procurement if we see the two routes from the perspective of the home-shopping companies. The former is the wa
cosmetics for make-up
Job Satisfaction
Survey results showed staffs are proud to work for the company and feel the company delivers on its values and ethos. They have a high level of satisfaction with relationships at work and believe The Body Shop has a culture where people are treated with care, honesty and respect.
Aspect of work % of satisfaction
Relationships 88.6
My role and the work
A New Lifestyle “Well-Being”
Naturalism in Socio-cultural Environment
Beauty trend changes
-Preferred natural beauty
rather than artificial beauty
Nude Makeup
The popularity of naturalism Cosmetics
Woman
- Frequent changes in hair styling
such as perm, dye
They have increased their interest in
healthy hair
“엘라스틴"의 LG생활건강도 명품을 경품
advertising cost
Many promotions to increase turnover
260 raw material suppliers in Spain
No outsourcing
Using its own fabric and dyes
Centralized distribution facility
Short delivery time
Products manufactured & designed only in Spain
Shipped & sold in1,361 stores over 68 countries
# of stores & sales concentrated in Europe
Recent entry & expansion in Asian Marke