1) Manufacturing
- Heels are not fixed shoes so shoes are low durability
2) Maketing
- Healer is medical treatment so people think Healer is expensive
3) Selling product
- Some people think shoes and heel separate is not beautiful
- Some people think Healer is not necessary. Because they are heels not uncomfortable
H. Competition &Defence Strategy
1) Competition
- Sneakers company (Sne
1) Our Product Market
(1) Competitor Brands
:자라와 마크 바이 마크제이콥스 를 우리의 경쟁 브랜드로 꼽은 이유는 새로운 브랜드를 런칭함에 있어서 그들이 우리가 지향하고자 하는 위치를 선점해 있기 때문이다. 우리의 주 고객층이 20대 초반부터 30대 중후반의 여성이라는 점을 고려했을 때 그들에게 가장
획득이 중요하다.
■ 카트라이더 Virtual Market / Virtual Product 의 System
카트라이더의 Virtual Market 시스템은 현실 시장 모델을 그대로 옮겨와 시장-통용화폐-물품의 구조로 되어있다. 이 중 통용화폐는 다양한 방법으로 오프라인과 연계시킴으로써 직접 수익으로 이어질 수 있는 시스템을 갖추었다.
Shanghai Tang의 현 상황분석을 통해 브랜드의 문제점을 인식하고, SWOT 분석 및 현 제품 분석, 브랜드 자산 분석을 통해 Shanghai Tang의 보완하여 앞으로의 방향을 제시하였다 -
Three Levels of Product
Core Value : What is the buyer really buying?(Marketers must define the core, problem-solving benefits or services that consumers seek)
Ac
1. Introduction
As of September 2007, the iPod had sold more than 150 million units worldwide making it the best-selling digital audio player series in history. There’s no one who doesn’t know about the iPod and its service, iTune. We wanted to know what brought this huge success, and how they conducted its extension program to the world market.
2. iPod & iTune
2.1 Product
iPod is a
1) Skin Food brand facts
The first store was opened in the Myeong-Dong district in Seoul in December 2004.
At present(May 2009)thereare 287retail stores and plans are on for setting more stores. It is one of the fastest growing brands in the Korean skin care market.
The natural appeal of the products increased its popularity over the years.
The overwhelming success made way for setting up
1. Introduction of Toyota & History
1933년 도요타 자동직기 제작소 내에 자동차 사업부 설치로 최초로 자동차 사업에 뛰어 듬
1937년 자동차 제조 회사로 독립(도요타 키이치로)
1938년 현재 도요타 시에 공장설립
1950년 ‘크라운’과 ‘코로나’로 성장
1953년 Toyota production system
1959년 대
consumers show the relatively stable
propensity to consume even in depression.
2. Hyundai Card S →Product User
Hyundai Card concentrated on women and the situation when women
wanted to shop so that it intended to win the sympathy of women.
3. Black Card →Product User
These show
that
the black card
is
a special
credit
card
which
is used by
special people.
Strategy
1. SLR unsuccessful in ST but strategically important in LT
2. Encouraging prompt identification of consumer trend
and rapid launching of a consumer-satisfying product
3. Broke barriers between departments and encouraged
cross-functional communication
More aggressive approach to the SLR market would appeal to professionals in the industry, showing its commitment to the exis
Introduction
"..... since I arrived in Washington. This city, unlike any other place I've lived, is a haven for the metrosexual. A metrosexual, in case you didn't catch any of several newspaper articles about this developing phenomenon (or the recent "South Park" episode on Comedy Central), is a straight man who styles his hair using three different products (and actually calls them "products"