3. Competitor analysis
last year, hyundai card's share of the market is classified 10.9% exceeded the samsung card's 10.7%. viz, hyundai card is make through with ranked third. of course, hyundai card's competing firms is samsung but now we draw level with samsung's market share.
Besides, there is a strong competitors, KB
KB card's share
The joyful and cheerful programs make more positive effects to
the following ads than sad and gloomy programs.
Hypothesis 1
If the main character of the program and
the main model of next ads are same,
the effects of ads could be changed.
Hypothesis 2
If the same person appear both the program and
commercial, preference of the products and brands
will be changed accord
brand by many institutions.
Nike is providing the best product that is appropriate for the people level. Also, they support the player and exert every effort for the progress of the Korea sports. Every year, including Nike street basketball tournament that fascinates adolescents with new concept and event, through the 'Manchester United premier cup' and 'Nike young player baseball class', they
brand-name manufacturers have invaded into the Korean market. They are focusing on the overseas marketing. Mainly, they have made efforts of Mapanding their market to the Asian region. I. Ilso means that he ovtandards of consumption in Asian countries has increased. Korean cosmetics have the competitivenessfocusing on tas keality. Especially, In Vietnam, Korean goods are occupied about 60% in the
1. Message board
- CRM, co-parents
- Recommendations and reviews(women marketing-sharing)
2. Providing information
- Information on product
: price, menu, facilities, place, café, trained educators
- Useful information for mothers
: Recipe for the homemade food or snacks
“Advertising”
① Visualization - leading mental imagery from consumers.
“지구를 사랑한 아파트, 지구를 지키는 진심”
easier to store and fetch the specific information.
more effective in increasing consumers' memories.
Imagery instructions to help consumers to imagine the
effect of environmental conservation
② Background music
cares
Suggestions of Idea
- use
Mission: We care our baby by Nature & Love
Vision: Our brand will be the leader among the eco-friendly baby’s clothing
products in China which will approximately take 5 years and will be
advanced all through the continents in 10 years. Finally we will gain
the fame in 15 years from all over the globe.
2) Price
In KOREA
Suit 4만~10만
T
Advertisement Analysis
To break preconception of the USA
Visa waiver program brought into action.
The story of the celebrities’ experience in the USA that could
Maximize audiences’ interest and inspiration.
They used the formation of ‘road trip’.
The main advertising copy is enough to rouse up
the expectation of USA trip
‘In the USA, where have you been so far?’
3. Changes in matchmaking market
Because of various economic crisises in a modernized society, people started preferring to economic stableness. As they pressed with time became aware of the needs to an efficient matchmaking service, matchmaking companies such as 'Duo' and 'Sunoo' have appeared.
Ⅱ. The main issue
1. Introduction of Duo
① Position of Duo
Duo is the market leader in
etc.
curiosity, no reason, feel tired
.
.
.
Product information
name: 처음처럼
degree: 19.5
date of produce : 7th of February .2006
Special feature : the first in world, making 100% alkali water using method of alkali deoxidization
Brand Image
mild, clear, pure image
-wellbeing image (처음처럼 is good for health)
leading a low degree market by using alkali water