A country of High CR
▪ A country of High CR: China
▪ RISK ASSESSMENT
Good resilience in 2009 thanks to the economic stimulus programme with a rebound expected in 2010
The economy began to slow in 2008 due mainly to domestic imbalances (overcapacity in several sectors) and policies that remained restrictive too long. And these domestic factors were compounded by the cont
image under first mover advantage recognition.
3. WizWid and Online shopping
In so far, the background information on which WizWid was created and detailed data about its segmentation, targeting, and pricing were explained. Now let us draw the attention to more specific aspects of WizWid and especially to the positive and negative sides it faces because of its business characteristics.
As me
image with consumers. Because, it's common for recreational golfers to base purchase decisions on the equipment choices of successful golfers on the PGA Tour.
3. Pace of Rivalry
The pace of rivalry is quickening. As the growth rate of golf industry is getting lower, golf equipment companies are struggling more to have larger market shares targeting original customers. Due to USGA’s techno
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines
Image
Even though the core customers of 20s and 30s have the tendencies which match our products they did not give a positive answer to the questions related to participation.
트레킹 불참 이유 응답자 수
힘들다 8 40%
등산이 싫다 2 10%
관심이 없다 2 10%
바쁘다 1 5%
귀찮다 1 5%
위험하다 4 20%
단조롭고 볼거리가 없다 2 10%
합계 20명(총 응답
Manufacturing IKEA Style
In recent history many companies tried to streamline their operations by closing plants and outsourcing production. IKEA has thrived because it took a different approach. As the company's territory expanded worldwide, their network of suppliers and manufacturers grew with it, with IKEA sourcing local materials whenever possible.
There are currently 1,220 suppliers in 5
• In 2002, Dove became a master brand and went from a beauty bar to a beauty brand. In order to encompass all its products under one message, Dove created the Campaign for Real Beauty and invited participation.
• Dove's Campaign has been a huge success thanks to YouTube where Dove has advocated for unconventional beauty and self-esteem. Traditional media and consumers have joined in
imagine taking out coffee to outside of coffee shop. Therefore, it could have brought a big risk if they had introduced take-out shop directly. To minimize cultural shock they made two or three times bigger hall in which more tables and chairs are placed than in U.S. It aimed to make people sit on a chair without feeling unfamiliar and talk each other just like in former coffee shop. Also, at fir
1) Rivalry among Competing Sellers: Fierce to Strong
(1) Big Three U.S. Companies
Automobile companies are facing vigorous battle in North America, and some companies have to deal with their net loss and huge amount of debt. General Motors Co., Ford Motor Co., and Chrysler Group LLC, so called ‘Big Three’ in automotive industry got through major crisis in 2008, and GM ended up filing
디즈니
1) price: 동일
2) product:
-동화나 설화를 소재로 함
-뮤지컬적인 구성
-해피엔딩(교육적인 스토리)
-불건전한 요소의 배제
3) promotion:
-강력한 브랜드 네임
-종합적인 OSMU
(폭넓은 배급망 이용)
-유명배우의 더빙작업
4) place:
-극장, TV
-같은 계열사의 네트워크
드림윅스
1) price: 동일
2) p