1.Meaning of Brand Name
Caffe + Beneve(Pleasant feeling)
= The caffe gives pleasant feeling
2.Brand’s Story
“I feel Europe with a cup of coffee in Caffe bene again today”
3.Differentiated Interior and Space Design
Pursuing a cozy ambience for
good place to stay
Differentiating from other urban coffee shops
through European vintage interior
4.Star marketing & PPL
Choosin
New Brunswick ?
수도 : 프레데릭턴(Fredericton)
인구 : 754,969 명
공식 언어: 영어, 불어(불어인구 약 35%)
여름평균기온 : 12.9~ 25.6°C
겨울평균기온 : -15.4~ -4°C
주의 상징 : 펀디베이
(The Bay of Fundy: 대규모 해상공원), 해양스포츠, 해산물 요리, 버지니아 북부의 해수욕
<중 략>
경쟁자 분석 :
러닝화와 워킹화는 분명히 다른 포지셔닝
2014년, 상위 10개 러닝화 브랜드 매출액 기준 8,000억 원 돌파
사실상 약 5~6개 브랜드들의 각축전
우월하고 차별적인 기능성(tech-shoes)을 어필하는 경쟁 구도
앞으로도 러닝화 / 워킹화 시장은 꾸준히 성장할 것으로 전망
상당히 많은 기준이 존재
주관적
Ⅰ Executive Summary
A. Synopsis
This report is contributing to set the profit increasing marketing strategies for Lotte Chilsung Beverage Corporation, which is one of the largest beverage companies in Asia. With more than 40 years of know-how based business management skills, the company has quickly attained majority of the market share and thus, is now one of the top leading firm in the ene
HOW DID CROWN BAKERY END UP THIS BAD…?
AND THEN, HOW TO OVERCOME THIS SITUATION?
FIRST, WE NEED TO UNDERSTAND OUR BUSINESS ENVIRONMENT.
★INTERNAL
STRENGTH
Baking Master(BM) system
Brand heritage : Knowhow
Fine Ingredient
WEAKNESS
Interior : Old Image
Absence of differenciation
Small store
Poor management of homepage
★EXTERNAL
OPPORTUNITYS
Management Simplici
1. Situation analysis
Alopecia is the symptom of losing hair abnormally. The number of baldness people is keep growing year and after. Nowadays, domestic baldness population is over 10 million. According to National Health Insurance Corporation’s report 2012, 14% of adult male and 5.6% of adult female are having alopecia. Also, most of alopecia patients are 20s to 30s. Thus, alopecia problem
1. History of subway line number 8
About subway line number 8
The subway section From Gyeonggi-do Seongnam-si Jungwon-gu Moran Station to Seoul Gangdong-gu Amsa station.
Objectives of construction
The construction started from year 1990 and opened to people in year 1996. The objective of this construction was to enhance the convenience of mobility for Seongnam-si people.
Current condi
situation of each Hite beer and OB(Cass) beer company.
Second, to grasp present situation of each company and beer market, through related books and various thesis, we studied Hite beer's past, present and future strategies.
Third, to see purchase behavior and satisfaction of consumers, we had a survey method.
Finally, through these study process, we would offer the way Hite beer could reta
1. Reason of Choice & Market Situation
Market Situation
More demands of Smart phones, SNS began to emerge, and users of SNS are growing rapidly. The most widely used SNS in Korea is Cyworld, and recently, growing prevalence of the use of smart phones makes growth rates of Facebook and Twitter more sharply. The most largely activated SNS in the world is Facebook, and also Twitter is growing. In
1. Topic
This time we are going to research the safety management and improvement in small scale one room construction. According to the current situation we need to reduce our research scope. So we are focusing in the vicinity of Kyunghee Univ. and Hankuk Univ. of Foreign Studies.
2. Problem statement
2-1. Construction’s needs and industrial accident
2-1-1.
New one-room construct