Date: 9th April 2012
Location: Jongno 3 street , OO Jewelry shop
Time: 4:30pm~ 6:00pm
Owner of the shop said:
There are few people who want to buy golden products.
Situation is getting worse. Only some people come to shop to buy couple rings and offerings for wedding.
From Ground to theConsumer Market
Mining process
Drilling and testing in all directions search
1. Advertisement?
We are always looking for the ads. Through TV or other things(Naver, Daum). In general, the advertisement tells the world something that has meaning
2. Consumer beware : advertising techniques
One Commercials
↓
15~30 Seconds
↓
Amount of time and money
Although most commercials only take 15-30 seconds, an astounding amount of time and money go into their p
Nintendo’s History
• Nintendo, Japanese for “Leave Luck to Heaven” was
founded in Kyoto, Japan in 1889.
• Founded as card game maker
- Remained solely a card game maker until 1956
• Acquired first rights to distribute video game console
from Magnavox in 1974.
• 1986 debut of Nintendo Entertainment System (NES)
• Nintendo Entertainment
I. 스타벅스 소개
1. 사명
스타벅스는 3인의 동업자 Gordon Bowker, Gerald Baldwin, Zev Siegel이 1971년 시애틀의 파이크 플레이스 어시장에서 커피 원두 로스팅을 하면서, 티와 기타 향신료 등을 판매하는 작은 상점에서 출발하였다. 이 세 명의 동업자는 멜빌(Melville)의 모비딕(Moby Dick) 이라는 작품에 등장하는
1, Veil
1) Meaning of veil
A veil is an article of clothing, worn almost exclusively by women, that is intended to cover some part of the head or face. One view is that as a religious item, it is intended to show honor to an object or space.
Use: For centuries, women have worn sheer veils, but only under certain circumstances. They would have been used, as an alternative to a mask, as a simp
⑵ 국내 시장에서의 경쟁자와의 마케팅
1975년 CJ는 미원 vs 미풍 시장 경쟁에서 벗어나 CJ의 대표제품인 '다시다'를 시장에 내놓게 된다. 기존 조미료 시장에서 철옹성과도 같았던 미원을 극복하기 위해 바로 ‘천연 조미료’라는 새로운 컨셉과 ‘다시다’라는 브랜드로 차별적인 마케팅 전략을 펼친
② 매장관리
-각 층마다 매장관리를 담당하는 SM(Sales Manager)과 ASM(Assistant Sales Manager) 두 명의 판매관리자를 두어 영업현장에서 발생하는 모든 제반 사항들을 관리한다. 일반적으로 1명의 SM은 10개에서 많게는 20개 이상의 브랜드 관리.
- SM의 주요 업무(Business Function 3 & Business Process)
* 매출관리: 담당하
I Model Specification
A casual relation among damage amount of traffic accident being occurred on the highway, factors affected to traffic accident, such as climate, time, and attribute of driver that can be identified during the process of accident investigation, damaged facility, casualties and surrounding situation will be verified using multiple linear regression analysis. Regarding damage
1. Eagerness to take on new challenge
Nike’s innovative spirit and openness to challenge
Nike's creative and risk-taking culture
4. Satisfying Internal Customers
Employee Satisfaction
Loyalty and organizational commitment
Core Success Factor: Human Resource
Innovative ideas from employees
Focusing on intrinsic rewards
Organizational System
Organizational Struc
3. Situational analysis of Heineken
○ 4P Analysis
Product
Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the world. Heineken which presents in all over the world has the same as the original beer