M&A의 결과로 초대형 명품 그룹 탄생(LVMH, Richemont, Gucci)
① 마진 협상시 유리한 입장(Bargaining power)
② Sub(Second) 브랜드 등의 보유 브랜드 끼워 넣기(Package deal)
③ MD 구성, 디스플레이 등 매장 운영의 모든 면에서 간섭 심화
명품 브랜드의
Retailer화
① 수직적 통합(디자인 → 제조 → 유통):Luxury brand →
1) HISTORY
The Cubans have smoked a cigar very long time ago. In 1492, Columbus arrived Cuba. And he saw that Cubans smoked rolled round tobacco leaves. So The origin of cigar is much more than 500 years.
After the Spain conquered the Cuba, By the Spanish cigar was quickly spread throughout Europe. And cigar became the symbol of high society.
2) THE REASON FOR THE DEVELOPMENT
Cuba i
through Porto, Portugal
Zara’s unusual strategy
History of ZARA
1975 First Zara store is opened
by Amancio ortega
1985 Inditex as the head of the Group
1991 Birth of different chains : Pull and Bear,
Massimo Dutti Bershka, Stradivarius
2003 Oysho, Zara Home
2008 Launch of Uterque specialized in fashion
accessories
Hennessy today
Today, Hennessy is the leader in the Cognac business with international sales of around 50 million bottles a year. The company realizes its biggest percentage of profit through international export.
With the consistent launch of new products like the bottles “Pure White”, “Hennessy Black” (European launch in Sept 2010 in Frankfurt) or “Fine de Cognac”, Hennessy contin
important to companies. In a nutshell, GIORDANO’s target consumers prefer quality to brand, and they purchase products on a plan rather than on impulse, at least in fashion.
③ Fashion tendency
GIORDANO targeted the fashion followers who are very sensitive to fashion tendency, not the fashion leaders because more than half of the people in their 20s to 30s think they are fashion followers
new records in terms of longevity. The number of centenarians in the country exceeds 40 000 (including 37 000 women).
Japan is in fact facing an unprecedented demographic crisis. With a birth rate not exceeding 1.37 children per woman in 2008, some demographers have announced that the population could fall from 127 million today to 100 million in 2050.
One thing is sure: the country is confront
3-5.RoppongiHills arena
A city plaza where there's always something going on: endless new and exciting encounters.(Japanese Only
Roppongi Hills in the middle of gathering a variety of cultural, urban outdoor entertainment space, "Roppongi Hills Arena" was born. Roppongi Hills Arena is an open space with a roof, some with up to overall performance on stage live events round the square, allowing
new bars in the same mold — intimate, unpretentious, urbane — began sprouting up in the neighborhood. By 2006, the number of bars downtown had grown to around 15. By the middle of October there were at least 27 by the count of several bar owners.
Much of the growth was centered on Avramiotou, a quiet, run-down sliver of a street off Kolokotroni, which metamorphosed into a hot spot w
The Los Angeles’s Prada Epicenter is located at 343 North Rodeo Drive in Beverly Hills.
It stands in a specific relation to the New York store through its horizontality and the need two connect two floors.
And it designed by Rem Koolhaas(OMA) and Ole Scheeren.
It opened in July 16,2004.
It has the current collections. For example, sport, hand bags, shoes, accessories and beauty.