1. Environmental Analysis of the Premium Ice cream Market
Economic Environment
● Expand of the Premium Ice cream Market, premium ice cream companies have continued expand sales channels. Premium ice cream entrenched position as favorite food for four seasons
● Purchasing Power - Floating population of the region located the stores
● Exchange rate
Recent U.S. financial crisis a
powerful issue.
Some months later, 꼬꼬면 was released to the market.
So many people want to purchase 꼬꼬면. Even supply was short to meet the demand. And 나가사키 짬뽕 was released. Response of this product was nice also. People want to purchase white ramen not only by the issue but also attractive taste. White soup with mild taste was so attractive to consumers who alway
1.0 Executive Summary
We chose Laneige, a family brand from the leading cosmetic company, Amorepacific, as its position as a middle-price range brand best matches our target customers, young adults. The product our group has proposed is a lipstick called “Perfect-all-day” which has strong durability with reasonable price. Unlike the common lipsticks, our product is long lasting and requires
Introduction
NC Soft is a company that creates and develops unique online games. The company also works on publishing profitable online games in and out of the country. Founded in 1997, it has started off as a venture business and seen as a pioneer in its sector. Since 1998, after the introduction of the most famous online game called “Lineage”, NC Soft has been leading the online game m
Ⅰ. Introduction of ‘HEODAK’
▶Information about (주)얼떨결 and products
‘HEODAK’ is a brand name of products made from chicken breasts. The CEO of (주)얼떨결, HEO KYEONGHWAN (a comedian), exteriorized this in July, 2010. He was interesting in making a good shape himself so he used to buy chicken breasts. Using chicken breasts, he felt that buying, using, and keeping chick
1. Executive summary
We chose the subject as Genesis from Hyundai. The reason why we chose Genesis is because it was very interesting for us that Hyundai, one of the biggest company in Korea, is going to turn their ‘cheap but has good quality’ image into luxurious image with Genesis. And the other reason was that as Korea enters into FTA with EU, 10% of tariff for cars which are over 1500cc
Choco-Pie
The first shape in snack market
Marshmallow between beeskets with chocolet
snack single product in 2003
total sale benefit 1thrilion (won)
Government world 100 product
total sale quantity 121 million
중략
Food Culture of Canada
They have culture eating sweet foods, usually, so All of age like eating sweet foods, snacks
They pr
a superpower owning 16 beauty product brands, among which are the 5 brands designed and launched by the group itself.
The company’s other 11 brands were all results of strategic acquisitions and alliances. In sum, the portfolio of brands can be categorized into the core labels for mature customers, including Estée Lauder, Clinique, Prescriptives, Aramis M.A.C., Bobbi Brown and so on.
[ 기업개요 ] 참고 - NC소프트 홈페이지 http://www.ncsoft.com/
1) NC소프트
o 온라인 ·모바일 게임 소프트웨어 개발 및 공급업체.
- 1997년 3월 설립
- 2000년 7월 코스닥상장
- 2003년 5월 : 한국증권거래소로 상장
- 국내 최초 MMORPG 리니지 온라인 게임 개발
- 100% 순수 기술로 국내 최초 해외진출 성공 기업
-
Products Selection Background
Emerging Energy Drink Market in Korea
Forecast of intense competition
International Number 1
Energy Drink
National Number 1
Energy Drink
Great Power of
High Ranked
Brand (Coca-cola)
Traditional, Historical
Brand power
Products Introduction
Brand Name : Red Bull Energy Drink
Manufacturer : Red Bull Gmbh
Specialty : International Number 1 Marke