HOT 6IX
Release Date : March 2010
Capacity product:250ml .330ml.
Product category; 4type(light,etc)
Retail Price :1,000 won
Ingredients: guarana taurine(1000mg)
Main target audience : 20-40 teen
Purchase gender ratio:m70% / w30%
Main marketing activity:
1TVCM,,2Twitter,, 3word of mouth
Free marketing is a kind of marketing technique that companies provide products, services or premium for free. Using this technique, companies aim sales growth, promoting their products, and securing new customers. The goal of free marketing is to secure more customers for brand popularization, and ultimately, increase revenue in the long term. Free marketing includes free introductory samples, r
We figured that Cold Stone has problems with their emplacement. Therefore, Cold Stone could improve their strategies to compensate the problems. Cold Stone is an urgent need to increase the number of stores on a priority basis due to the current limited number of stores. Attracting various customers due to how small their visibility is in the streets. In big cities or in Seoul for example, there
I. Introduction
Company introduction
Lotte chilsung beverage has been continuously developing and launching the highest quality products in carbonated drinks , juices , coffee, tea, and water.
Establishment and successful launch of Chilsung Cider in 1950
The First Entry in Chinese Beverage market in 2005
Developing functional products and premium lines to expand the mineral water ,
Ⅰ.Intro
We are interested in local company that has many overseas expansion opportunity rather than already experienced company. Despite small sale of business, it has considerable shipments and high awareness. according to newspaper articles and other media or research result it's product quality is recognized. now, although it is domestic medium enterprises , adequate strategies are applie
HOT 6IX
Release Date : March 2010
Capacity product:250ml .330ml.
Product category; 4type(light,etc)
Retail Price :1,000 won
Ingredients: guarana taurine(1000mg)
Main target audience : 20-40 teen
Purchase gender ratio:m70% / w30%
Main marketing activity:
1TVCM,,2Twitter,, 3word of mouth
Executive summary
현재 IKEA는 “To create a better everyday life for the many people” 이라는 Vision을 가지고, 기존 가구 업체보다 절반이상 저렴한 가격과 간결하면서도 세련된 디자인으로 다양한 층의 고객들에게 높은 품질의 가구를 제공한다. 또한 고객들에게 가족 나들이 공간으로서의 충분한 시설 확보로 단순
개인 정보 & 성향 에 관한 설문입니다
1.귀하의 성별은? ① 남 ② 여
2 귀하의 나이는?
① 10대 ② 20~24세 ③ 25~29세 ④ 30~34세 ⑤ 35~39세 ⑥ 40세 이상
3 귀하의 직업은?
① 중, 고등학생 ② 대학(원)생 ③ 직장인 ④ 주부 ⑤ 기타
4. 귀하의 한달 평균 용돈은 얼마입니까?
① 10~20만원미만 ② 20~30만
power is supported, in that situation, those Wants is called as Demands. For example, some people feels thirty, and he wants to drink something. This is Needs.
If he wants to drink coke, then it is Wants. If he has 10,000won, then Wants which can buy with that money and which is wanted to him is called as Demands. The marketing is based on supporting customers to get what they wants.
The next
Environment Analysis(PEST analysis)
1) Political Environment
- The food safety law for 2012
(1) Consumers can check if the product is to be recalled through smartphones
(2) Strengthened standard on hygiene management and nutrition labeling
Glaceau multi-v has a painful experience…
Zinc gluconate was not allowed for normal drinks in 2010
1. Usage of natural color