CRUEL INTENTIONS
by Roger Kumble
based on the novel Les Liaisons Dangereuses
by Choderlos De Laclos
February 10, 1998
1 EXT. MANHATTAN SKYLINE - DAY 1
We circle around the island of Manhattan moving closer and
closer till were looking down on Fifth Avenue. As the
melody continues to play we MOVE towards a building and ZOOM
into a window.
2 INT. THERAPISTS OFFICE - DAY 2
A fifty-year old female th
switches, flickering lights, humming motors. Its an
eerie dance of technological black magic.
Another pair of Interpreters loom out of the darkness, side
by side, ghostly looking, their glasses reflecting the glare
of the light table, like magicians staring into a crystal
ball.
IMAGES FILL THE SCREEN
Aerial shots, flashing by. Cuban countryside from 72,500
feet. A MAGNIFYING GLASS swings down on
switch on this thing.
Dont say that.
-Why not?
-Because hes here.
Then we must greet the bugger.
Glad to see you made it, son. Hows the rig?
-Can you fix a radiator leak?
-No, but l can do body work.
After this is over,
you wanna go into town and check it out?
Were putting in a new number,
lve gotta rehearse.
l guess everybodys glitzing up their act?
lm Philip Hardin.
At present lm head of accoun
intentions or desires.
2.Economic Model
The pleasure principle
p.126
The pleasure principle craves only pleasures, and it desires instantaneous satisfaction of instinctual drives, ignoring moral and sexual boundaries established by society.
Cathexes
An individual’s instinctual and psychic energy
Its chief aim is to maximize pleasure because the pleasure principle’s goal is
switching costs for customers. Recently, government tries to legislate a law to give subsidy to this industry. In conclusion, we can say that threat of new entrants is comparatively high.
iv. Substitutes (Threat of Substitute - high)
In this industry, Brand loyalty of customers is considerably high as people don’t change their cosmetics or skin caring shops frequently. As we mentioned abo
switching costs etc.
During latest financial crisis, Callaway suffered 15% drop in revenue between 2008 and 2009
Business in Japan and the rest of Asia region revealed to have been less affected by financial crisis
Diversify company portfolio by expanding to and weighing more importance on Asian emerging countries
Source : Callaway Golf Company Annual Reporting 2009,
BUS402 T
switching costs etc.
diversified product segments
value-added by brand name
advanced technology
decrease in volume of sales
low performance of Top Flite
weak endorsement contracts
growth in international golf market
various age groups of golfers
life style of time-spending on
recreation (leisure & sports)
golf industry declining as a whole
(saturated in U.S
intentions with this merger were still unclear, as legal issues were involved in the free posting of copyrighted materials. However, Google was prepared to cover the costs of this legal activity. YouTube began removing copyrighted materials upon notification from the legal copyright owner. As a result YouTube’s content was seen as unattractive for brand advertisers who remained unwilling to pla
Using the information customers provide, company can decide which part to make a improvement.
However,
There are some customers the company should not try to serve.
Customers who switch the companies frequently
Trying to retain all of your profitable customers is elementary.
Defection should be a key performance measure for senior management and a fundamental component of incentive system.
intention regarding the canned tuna product. Before the launch of the ads consumers had no product attribute. However, after the release of the campaign the consumers’ attitude about Dongwon canned tuna has changed to healthy food. Secondly they attempted to convert other consumers to consume tuna products by showing them how much beneficial tuna is. Lastly, through the campaign Dongwon attempt