Red ramen lost its portion since launching of 꼬꼬면.
신라면
Top brand in Ramen industry before 꼬꼬면’s launching
Positioned well with hot taste
Recently recovered its top position
너구리
30-year old brand and steady seller
Market share was 5th but lost its share sharply
꼬꼬면 lost its position even in white ramen industry
나가사키 짬뽕
Top brand
1.0 Executive Summary
We chose Laneige, a family brand from the leading cosmetic company, Amorepacific, as its position as a middle-price range brand best matches our target customers, young adults. The product our group has proposed is a lipstick called “Perfect-all-day” which has strong durability with reasonable price. Unlike the common lipsticks, our product is long lasting and requires
커피 믹스 시장 최근 5년간 평균 6.1% 성장
2011년 국내 커피믹스 시장 성장률은 1.4%
"커피 맛은 '원두'가 좌우한다"는 인식이 자리 잡으면서
원두에 대한 관심이 늘고 있는 것.
국내 원두커피 시장은 최근 5년 동안 141% 성장했다.
원두의 맛과 향이 좋아서
카페 커피를 애용하는
편이에요
26세,
“ Education + Adult”
“Of the Adult, By the Adult,
For the Adult”
Focus on adult
from early 20’s to late 30’s.
Help adults increase confidence
in various language.
- Appropriate and Systematic system
through customized.
Access from anywhere, anytime
Easy to use web interface
Multiple language supports
Low cost
Free for using of time
Fix
1.1 Company Background
The Hyundai Engineering and Construction Company was first founded by Chung Ju-Yung. And the establishment of Hyundai Motor Company took place a couple of decades later in 1964. In the early phase of the company’s development, it relied heavily on skilled labor forces and technologies in other advanced countries for automobile production. Hyundai Motor Company (hereina
and reverse positioning brand determinated forward other way which is not expected to customer through the unique idea. Among the three ways, we expected what is reverse positioning brand, how to be used in which forms in the markets and how to be developed in the future. Specially, as it is difficult to define the definition clearly, we will help understanding through the various examples.
1. Positive influence of EMI
① The proportion of English-medium courses increased from about 10% in 2002, to 22% in 2004, and to 38% in 2008.
② The number of foreign students attending KU nearly tripled, from 284 in 2002 to 874 in 2008. / The number of foreign professors also increased, from 85 in 2003 to 212 in 2008.
③ The number of articles published by KU professors in inter
Introduction
China is one of most powerful country in the world and already be ranked as G2 with the United States. After building a market economy, China become the superpower country. So, to Korea, China is very important country for business and trade. Now, After 20 years the establishment of diplomatic relations between Korea and China, How do we performed business in China for success in
1. Introduction
"Europe's crisis is all about the north-south split."
Alan Greenspan, who was the former U.S. federal Reserve Board (FRB) Chairman, said the situation of Eurozone Crisis as follows. Due to high savings rate and low inflation, northern european countries have been known for frugal countries before the Euro appeared. On the other hand, southern European countries had low savi
position, and because great quality and customer cares always related with marketing positioning, it will make Coca Cola to be more competitive. Secondly, the company tries to offer good working environment to motivate its employees for increasing their working efficiency. Finally, the company is trying to create value and make different with its competitor. This mission will be able to increase