qualities of food are retained and harmful microorganisms are destroyed, the actual amount of ionizing radiation applied is of secondary consideration.
Why are countries interested?
Interest in the irradiation process is increasing because of persistently high food losses from infestation, contamination, and spoilage; mounting concerns over food-borne diseases; and growing international t
6. Note
○ 발효 손실(Fermentation Losses)
발효 전과 후의 무게를 비교해서 반죽의 중량이 줄어드는 현상. 0.5%에서 4%정도에
까지 이르기도 한다. 일반적으로 1%정도의 손실이 있다.
∘ 1차 발효 손실
발효 전 반죽 - 2422g
발효 후 무게 - 2412g
발효 손실 = (발효 전 반죽 무게 - 발효 후 반
맥도날드는 현재 cash 사업부에
속함. 해당산업이 성숙기로
접어들어 전반적인 매출증가율
둔화하고 있으며 이미 포화되어
있는 패스트푸드점의 세계시장의
성장률도 4.8%로 매우 낮다.
하지만 그간의 투자로 인해 산업
내에서는 비교적 높은 점유율을
차지하고 있다.
맥도날드의 국내 시장
2.촉진과 유통경로관리
1) Pull전략과 Push전략
① 풀 전략
-최종소비자들을 대상으로 촉진활동을 하여 이 소비자들로 하여금 중간상(특히 소매상)에게 자사제품을 요구하도록 하는 전략
② 푸쉬 전략
-중간상들을 대상으로 판매촉진 활동을 수행하여 그들이 최종소비자에게 적극적인 판매를 하도록
A [Top으로]
* A bad workman always blames his tools. (서투른 무당이 장고만 나무란다.)
⇒ An ill workman always quarrels with his tools.
* A bird in the hand is worth two in the bush. (남의 돈 천냥이 내 돈 한푼만 못하다)
* A black ox has trod on his way. (그에게는 액운이 붙었다. = 그는 재난을 만났다.)
* A black hen lays a white egg. (개
1-3. Global Marketing Strategy: International Menu
As you know, McDonald’s has built the world famous fast food franchise restaurant and as an international strategy, it has various menus according to the country’s culture or religion.
India
ⓜ Hamburgers do not contain beef meat or pork meat because of Hinduism and Muslim, thus chicken and lamb are the major ingredients for patties.
2. Background of the concept of MIS
Comparing to other product, dairy products such as milk requires the highest quality of taste and freshness through all the process from the ranch to the market. Lots of people today receive milk. Each time when they drink milk they expect freshness. Therefore the company should predict the exact demand, construct sophisticated customer database, logistics &
1. The basis on which posterity will rank our civilization is the quality of our ideas. Our position among civilizations is determined by the _________.
① location of our civilization ② value of our thought
③ influence we have ④ rigidity of our thought
⑤ quantity of our thought
2. As you drive a car on a straight road where the sun is beating down, you may seem to see a shim
Market location
1. Apartment congestion area
2. Residing area of high – quality duplex
3. Hotel, building for business
4. trade area that is making nobility trend
5. Service and food service industry distribution
Target market
Enjoy Space
Early 20~30 around
/ economical level:second, third
“Space highest priority”
Personality
pursuit
20~30 aroun