각 Construct에 대해서 남녀집단에서 보인
평균적인 점수차가 통계적으로 유의한지 검정
귀무가설 H0:
각 Construct에 대해서 남녀간 차이가 없다
대립가설 H1:
각 Construct에 대해서 남녀간 차이가 있다
애인유무에 따른 레드망고 제품에 대한 추천의도는 유의수준 0.01, 0.05, 0.1 어떠한 수준에서도
1. 녹차음료 시장 전망
웰빙(well-being) 열풍이 불면서 ‘녹차’가 함유된 식품에 대한 수요가 급격히 증가하였다. 1995년 매출규모 360억 원이었던 녹차시장은 1996년에 이전 보다 39%가량 증가한 500억 원의 매출성장을 기록하였다. 또한 1997년에는 650억 원으로 증가하였다. 이러한 꾸준한 증가와 함께 특
This business plan directs Adnoh to break into the Korean market and increase Adnoh’s market share in Korea. This plan will mainly focus on launching Drocca, our brand-new sedan.
This report will first project the current situation of the Korean automobile market and explain international finance and trade factors. The following section is consisted of four strategies for Adnoh Drocca, whic
In order to get an answer for our question, we made SWOT analysis on both firms. The edge Korean Air has over its competitor came from various factors. It not only had more aircrafts and service routes, but also had higher reputation in the global market. The firm is involved in 'Sky Team', the group of alliances in global airline industry, which allowed it to provide customers with better servic
Executive summary
This report has been prepared from an analysis of Outback Steakhouse in Korea to provide strategic analysis of the company and view of the external and internal aspects within family restaurant industry. This report reflects the external and internal factors of the company including the customer, competitor
Ⅲ. Theoretical analysis of the waste problems
We can approach to the analysis of problems to be solved at both a micro and macro level. What we will deal with is the environmental problems taking place all over China, which are characterized by a mix of pervasive influences and a number of factors. It follows that it is more appropriate to take a macro approach which enables us to see problems
Ⅰ. 개요
우리나라는 매년 교통사고로 인하여 많은 사람이 부상을 입고 사망을 당하는 인명피해가 발생하고 있으며, 이로 인한 사회적손실비용도 막대하며 우리나라의 교통안전의 사업 등이 아직도 후진국 수준에 머물고 있다.
학계에서 일반적으로 교통사고의 발생요인을 크게 인적요인, 차량적요
Subject of the Research
Conduct research on international students’ satisfaction with international exchange program of Kyonggi University
Object of the Research
111 International students who are studying at Kyonggi and Ajou University institute for international education
Beginning of the Research
We would like to study about the quality of Kyounggi University institute for
4 Customer Analysis
4-1 Customer Expectations
Young age Mid-life Late-life
Interest Adventure, Challenge Adventure, Relaxation Leisure, Health
Company Peers, Friends, Lovers,
Circle members Friend, Lover, Circle member, Family, Lover
Leisure Travelling, Experiencing
Leisure Travelling, Leisure, Fishing, Experiencing Travelling, Climbing
Leisure Time Weekends, Holidays
Vacation season W
회복기
급격한 소비자의 기호 변화
일본 시장 내 미과즙 음료 성공
타 업체의 음료 시장 진입으로 인한 음료 시장 경쟁 과열화
Internal
콜라, 스포츠 음료를 제외한 모든부분 1위
자금 동원 능력이 뛰어남
모든 종류의 음료 제조 능력
강력한 전국 유통 체인망
체계화된 회사 조직
SWOT Analysis