III. Fashion Retailer Overview
a) Global
Polo Ralph Lauren Inc. is an American fashion company founded by American designer Ralph Lauren in 1967 (RL 10-K, 2010). Ralph Lauren’s products reflect a “timeless and innovative American style.” The Company’s consistent emphasis on innovative and distinctive designs has been an important contributor to the prominence, strength and reputation of
companies and distribution companies are opened up the way of all grade filmmaking. Thanks to Horizontal combination strategy, Disney broke through the crisis.
Touch stone pictures (works: Dead poets Society (1989), Pretty woman (1990))
Miller max studio (works: Pulp Fiction (1994) Kill Bill (2003))
Pixar animation studio
Vertical combination
Disney made cable television channel and broadc
global market. Also, they assume that global market size will be 300billion won in 2015.
Opportunity Recognition
First of all, the CEO of Intek IMS Hong-kyoun Shin recognized opportunities from his working experience. In his personal history, he worked for a measurement system company in the trading and development department for about 20 years. Thus, he had good access to the information ab
Globalization strategy _ Brand Initiative Strategy
STP Analysis
- Segmentation : Segmentation by age
- Target : 10 – 20s
- Positioning : Recognize SM entertainment as 1st entertainment group in Asia
4P Analysis
- Product : Music(revised partly), Music Video(revised partly), Concert(revised partly), TV program
- Price : Free(event) to expensive(Broad)
- Promo
Google company's vision & mission?
Google wants to dominate global market of smartphone.
Google has worried about side effects which a rapid growth company in short time has experienced.
Google company's core competency?
70% market share of internet searching, 40% market share of online advertisement,
one of the most trustable company brands in the world.
User can buy easily
history
Strategic holding company that manages a portfolio of global market leaders
Founded in 1986 by emerging BBDO, Doyle Dane Bernbach, Needham Harper
Take over several marketing and PR companies
Found Europe market by establishing ‘Omnicom Europe Limited’ in London
Develop company’s communication strategies rather than focusing on advertisement which is sensitive to business
Eating: essential aspect of our lives
Globalization of American Restaurant Industry
Familiarity of Companies
Ex. McDonalds, Domino’s Pizza etc.
Well Known Characteristics of Industry
The average American eats out five times a week
Largest employer in the private sector
Recent economic crisis in Europe, North America and Asia, all posted negative sales growth during 200
Appearance of big global bank
Possibility of entering foreign market by expansion of bank’s capital
Diversification of business portfolio in bank holding company
Enlarge of market competition by privatization
Can get high synergy effect when combining with complementary company.
Possibility of monopoly in bank industry
Possibility of expanding system risk
incomplete privatizatio
Globality
SK 네트웍스는 세계화, 즉 Globality를 위해서 Language 역량 향상 기회를 확대하고 있다. 또한Global Biz, 지원 차원과정에서 관련 과정 개발/운영중이며, 중국 및 해외 진출에 따른 중요요소, Language 역량 향상을 도모하고 있다.
(4) 직무역량
개인별 IDP에 따라, SKETCH 과정 및 부분 자체 프로그램을 활
The concept of Globalization
The process of increasing interconnectedness
between lots of societies all over the world
Rapidly growing spread of ideas, cultures, and information around the world
International organizations, Non-governmental organizations(NGOs), transnational companies
as important actors in global politics
The more interdependent world economy
Internationalizati