Background of Globalization
Globalization has a relationship with the appearance of neoliberal in order to revive the economy after the Second World War. After the disappearance of trading walls, businesses try to set their target on international markets rather than domestic markets to increase profits. By businesses entering international markets, the world has become one community making busi
Who is interested in the process?
Alongside traditional methods of processing and preserving food, the technology of food irradiation is gaining more and more attention around the world. Although regarded as a new technology by some individuals, research on food irradiation dates back to the turn of the century with the first USA and British patents being issued in 1905 for the use of ionizing
PFCs(Perfluorinated Chemicals)
Manmade chemicals, synthetic
Resistant to heat, water, oil, grease & stains
Stable, extremely resistant to breakdown
Widely used in diverse applications
Economically useful
Electronegativity of Fluorine
Partial charges in the polarized C-F bond
C-F bond
: strongest bond in
organic chemistry
: high energy bond
Two most studied compounds
1) Rivalry among Competing Sellers: Fierce to Strong
(1) Big Three U.S. Companies
Automobile companies are facing vigorous battle in North America, and some companies have to deal with their net loss and huge amount of debt. General Motors Co., Ford Motor Co., and Chrysler Group LLC, so called ‘Big Three’ in automotive industry got through major crisis in 2008, and GM ended up filing
food restaurant. Recently they have 15 stores and revealed TV drama “man who can’t marriage”
3. Characters of Bulgogibrothers
1) Standardization, popularization, industrialization of Korean food
Korean food is often cooked chef’s guess. So, market expending is very difficult. Because each store has different chef and food taste will be different. Bulgogibrothers is introduction fra
Company Introduction
Why do people join group?
Roles
Role theory
: a perspective in social psychology that considers
most of everyday activity to be living up to
the roles or expectations of others
Role
: an expected behavior in a given individual social status
and position
Role conflict
: a conflict among the role expectations corresponding
THEFACESHOP in Korea
Low Price & High Quality
Produck Diversification
Star Marketing
Mileage System
Partership with other companies
Beaty Managers
Star Marketing
On/Offine Market
Environmental Concept
SWOT Analysis
Strengths
-Price competitveness
-Brand Recognition
-Healthy image
-Produck diversity
-Produck quality
Global P&G 조직은 국제적 매트릭스 조직의 형태를 띠고 있다. 국제적 매트릭스 조직은 제품과 지역 측면의 두 개의 차원을 매트릭스 형태로 상호 교차시켜 양립시킨 조직 형태이다. 우리가 앞으로 살펴볼 P&G 역시 지역 차원, 그리고 제품 차원의 두 축에 의해 운영되고 있으며 추가로 Global P&G의 각 기능 조
of specialty coffee in North America.
Now, Starbucks is expanding internationally to Europe, Asia Pacific and Latin America. Its expanding plans have resulted to be successful in some cases but sometimes Starbucks faces unexpected barriers. Especially, under the name of Anti-Globalization, Starbucks has to deal with strong resistance, for it is referred as a symbol of American imperialization.