③ Family Owned Company
In-N-Out Burger is a private, family-run, non-franchised company. Rich Snyder maintained his family's opposition to franchising. While McDonald's, which began the same year as In-N-Out, decided to franchise in 1954, the Snyders, though inundated with franchise inquiries, remained firm. They thought franchising would cause them to lose control of In-N-Out Burger an
The price policy must fit with the target market and positioning, the product and service assortment, and the competition.
Retailers use of the promotion tools
Advertising - newspapers, magazines, radio, television, and on the Internet.
Personal selling - how to greet customer, meet their needs, and handle their complaints.
Sales promotions - in-store demonstrations, displays, contests, and v
The Marketing Mix - Product
Product is most important element. Product strategy is about the total decision making about product mix, product line, brand and package. Now, Ferrari is producing 5 models. Meanwhile other brands are focused on mass production and marketing, Ferrari is focusing on producing customized products to increase their car's value - giving them scarcity by limited sale.
Skin Balancing makeup products
Look like a good skin -> Make a good skin
Makeup products expected to be associated with anti-aging makeup products
housewives are the prominent users
Users, when compared to the entire cosmetics users, are highly educated and have good jobs (professional / office / service).
The highest proportion of buying luxury cosmetics is in one’s 20’s.
One of the most important hindu religion events
When & where
From last days of october to first days of november ,
this important festival is held through whole india
during 5 days
Origin
The name of event means ‘festival of lights’
During festival india becomes land of lights!
Activity
And people clean up their houses draw delicate
pattern to celebrate and welcome the goddess
D. Discussion of Key Problems
Problem statement #1Lack of communication
#1-1 Contradiction between inflexible hierarchy and team system
One of the most important problems of LotteWorld is Contradiction between inflexible hierarchy and various teams, the problem of structure. LotteWorld is a kind of multi entertainment companies which offers various products and services to stimulate and satisf
Individual Sponsorship
- Build common image - “Player + Nike” Hero
- Global Marketing Localization in advertising and
sponsorship perspective.
Ambush Marketing
- What is ambush marketing?
- 1998 France World Cup – Not official, but individual sponsor
“Just Do It” Campaign
① New Nike - Trad
2.2 Marketing strategy
We can see the Nike’s famous “Swoosh mark” which is symbol of victory in the hat of Eminem who is the famous rapper, in the left chest of Tiger Wood’s T-shirt who is the genius golfer and in the shoes of Ji-sung Park who is the Korean football player. Phillip Knight, the founder of Nike once said “We sell the victory not only shoes”. It show us the features o
IKEA offers a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. To make good products at low prices, it needs to develop methods that are both cost-effective and innovative. IKEA becomes one of the first manufacturers to produce furniture with patterns produced directly on fiberboard and particleboard. IK
Customer survey
We did customer survey at Home Plus and on the internet. We did street survey for 100 people and internet survey for 200 people. From the survey, we got much information about people`s need and what they want. We questioned people about their difficulties at home, their ideas about home environment robots, the preference about our robots, and so on. People mostly preferred our mo