Ⅳ. Analysis of STP of the two company
1. Analysis of the Korean air's STP
(1) Market Segmentation for the Korean air
① Categories of haul: Short haul market VS Long haul Market
② Categories of flight mode: Scheduled flight VS nonscheduled(kind of chartered plane flight)
③ Business passenger markets VS Leisure passenger markets
④ Passenger services markets VS Cargo services
The largest airline company in Korea and one holding high rank in Asia
Earlier Advertisement : The quality of aircraft and services
① state-of-the-art and large-scale aircraft
② Campaign slogan: Sky, blue sky
③ ‘Excellence in Flight, Korean Air’
Flight mileage - common customer preference
Company image improve through sponsorship policy
Public Relationship(PR)
Media Adve
He is the ‘FIRST’
MALE-NURSE in Korea.
Why did he want to be
a nurse?
- His desire to open up a
new world.
He was at the top
of the National
examination for
nursing in spite of
his mother’s strong
disagreement.
He applied to the college of nursing with no certain
purpose however with the thought that
“I want to go to another
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines
Korean culture. Furthermore, all employees of Starbucks took coffee out on a street when they were going to work. Their cautious but passionate efforts impact Korean drinking culture. At first, people seemed to be embarrassed. Later, however they became excited with unfamiliar coffee names listed on the menu and thought worth to spend money although it was more expensive than one meal.
3. Ins
(1)-1. Drug pricing system and drug market characteristics
The drug repayment price in health insurance is determined by the Japanese ministry of labor welfare.
The labor welfare ministry periodically investigates market price of pro drug products in order to include the actual-trading price into the drug pricing method.
The insurance drug pricing system of Japan
Korean superstar, Lee Hyori. However, there is also Big Bang TV, which follows the life of Korean pop group, Big Bang and another spin-off show that follows the life of the female girl-band, 2NE1.
The second type of celebrity documentary show is more of a hybridized show. This type of documentary generally features a single celebrity, just as in the other type, except that the celebrity is put
Ⅱ. Introduction of Bulgogi brothers
1. What is Bulgogi?
Bulgogi are called all meat which is grilled before 1950’s bulgogi called “설야먹” or “너비아니”
Bulgogi are also developed in Japan named 야끼니꾸(やきにく) rawlibs or rawsirloin with solt and grill called bulgogi, also slice meat which is seasoned and grilled called bulgogi. Bulgogibrothers is Korean restau
History of 막장 drama
After the drama "청춘의 덫" had been made, which is the beginning of 막장 drama, other 막장 drama, such as 인어아가씨, 하늘이시여, 내 남자의 여자, 조강지처 클럽, 아내의 유혹 and 꽃보다 남자 was made. In these days, 막장 drama has been made an issue of itself but it had existed long time ago before, and it is less simultaneous than
Korean Air
SWOT analysis
(1) Strength
1) Korean air is an domestic airline, and has International reputation and recognition
2) International aeronautical cooperation chain ' SKY team' leads a departure and the strong alliance body composes
3) Compares in air navigator and domestic other aircraft possibility, employee