1) Analysis of Environment
☞ Economic Development
☞ Rising of the Korean Won
☞ Increase of Leisure time
☞ Desire of Self-Development
☞ Devalued Korean Won
☞ High Oil Price
☞ Influenza
☞ Economy Recovery
FSC(Full Service Carrier) : Korean Air, ASIANA Airplanes
Offering Full-Service
- Wide & Convenient Seats
- Various Entertainment System
- Separation of seat
area.
Any such armed attack and all measures taken as a result thereof shall immediately be reported to the Security Council. Such measures shall be terminated when the Security Council has taken the measures necessary to restore and maintain international peace and security.
“The New Strategic Concept”
1.collective security
2. crisis management
3. cooperative security
Ⅰ. What is bureaucratic corruption?
The corruption means any deviation from the standard.
In the act of bureaucracy standard , it is illegal activities the person who is in a public office deviates from his mission to acquire personal wealth and status.
It includes not only illegal activities but also all passive actions ;
- violation of the public interest
- morally-reprehensibl
PART #1 SPA CONCEPT
The clothing became the way
of expressing oneself and personality
which used to be a way of protecting oneself
in the past.
What is SPA?
: Professional retailer which sells one’s brand product
from manufacturing to processing
It is a business model
which is comparable to the mass produced high-quality products in worldwide.
It is called “
01 Overview of Company
Founder : Samuel C. Johnson
Establish : 1886, Racine, Wisconsin.
Brand : 17 Categories
Country : 70 Countries
Employee : 12,000 employees
(중략)
03 Marketing Concept
Goals and usage situations
- Consumers have goal-derived and usage-specific categories in memory , therefore marketers can attempt to associate products with certain goals and usa
1. Situation analysis
Alopecia is the symptom of losing hair abnormally. The number of baldness people is keep growing year and after. Nowadays, domestic baldness population is over 10 million. According to National Health Insurance Corporation’s report 2012, 14% of adult male and 5.6% of adult female are having alopecia. Also, most of alopecia patients are 20s to 30s. Thus, alopecia problem
About H&M
Hennes & Mauritz AB comprises five different independent brands
a total of approximately 2,600 stores all over the world.
From a single women wear store in 1947, to a global company offering fashion
introduce e-commerce in the US.
“H&M produces trendy fashion product and offer it for affordable price to consumer.“
- Rolph Erickson
.
.
4P - Product
H&
concept is goddess of beautiful hair. They seek beauty in the healthy hair and chic and confident women's image.
[2] Current Market Analysis
< Kerasys’ SWOT>
Strength : Kerasys has a brand awareness. Almost people might have heard about Kerasys and also familiar with this brand. This can be the strength when Kerasys reach out to consumers. Their greatest strengths is fragrance. Many
1. 개요 및 발달과정1960년대 Palo alto에서 개발된 의사소통모델이 가족치료의 개념과 가족치료사로서의 기초적인 실천방법을 주도적으로 제시한 후 1970년에서 1985년까지는 구조적가족치료, 전략적가족치료, 경험주의적 가족치료 등 다양한 가족치료 실천가들이 훈련센터를 설립하고 그들의 모델을 체계