2. 본론
Ⅰ여가의 개념
▶ 여가의 의미?
- 어떤 일을 하고 남는 시간 또는 일과 일사이의 한가로운 시간을 뜻한다.
- 겨를, 틈, 일을 하는 가운데 잠시 생기는 여유로운 시간이다.
- 영어에 'leisure‘는 그리스어의 ’schole'과 라틴어인 ‘licere'에서 유래되었는데 ’schole'은 학교(school)나 학자 (s
Hyundaicard S, (2004) ,Hyundaicard V (2007). They also held the ‘Hyundaicard super match’ which is sports marketing series since 2005, and served shopping, leisure, education, trip, concert service by launching PRIVA which is a lifestyle service. Hyundaicard cooperated with General Electric Company in 2005. Asset of Hyundaicard was 3,730 billion won, net income 281 billion won, and sales
leisure integrating personal interests with their work. Consequently, there is a distinct need to improve communication and deliver valuable, differentiated, individual information.
As a result of change in socio-economic preferences of general population and restructuring of European economic space, e.g. creation of European Union, globalization of trade, there is an increasing number of start
leisure time, health and beauty, so there is an ample hope for success.
Consequently, new kinds of cafe industry are expected to establish because of a demand for market like well-being trend, consumer wants, and product differentiation. Existence of o'sulloc tea house gave an exclamation of joy for us who are used to go to a coffee shop for drinking a tea. The whole group members was in agree
leisure or trip for rest. This package targets the cultivated student in Korean institutions and make a group about 15~20 people. Because the package is continuity of school class, private time is smaller than any other package but there is a good chance to acquire certificates de professional institutions. The following is why we focus on France sommelier cultivating process.
We would adapt
Leisure time is on the increase.
- Life quality is raised more and more, so people want to look
for many-sides interests.
- Gorvernment carried into effect 5days work per week, so people can share more leisure time than before.
- People can enjoy the game during commuting time, because mobile-game is developed.
2) PC-room was extremly increased in Korea, this is unparallel
레저(leisure)란 참가의 주된 목적이 의식주 문제의 해결이 아닌, 집을 떠나 행해지는 자발적인 여가활동으로 정의된다.
레저의 구성요소로는 첫째, 여가시간에 발생하고 둘째, 집을 떠나 일어나며 셋째, 참가의 주된 목적이 의식주 문제의 해결이 아니어야 하며 넷째, 자발적으로 결정된 행동이고 다섯
satisfaction. So our slogan is "Double Joy Double Satisfaction In One Place".
Reason for creating a new photo-cafe.
We could find through the research by starshot(famous digital photo chain) that there are many people who have had a boring time while wating for the pictures they took in a starshot. And we noticed there are more growing demand of the new cafe model in which people can enjoy no
SWOT
Items Competitive power Main Factors
Brand Reputation High ‘Samsung’ halo-effect
Brand Image Low Weak brand position
Performance High Dealers’ satisfaction for quality
Design / Color High Diversified design and color
Price Level Medium Similar to competitors
Distribution Channel Network Low Inferior distribution channel network
Capacity Low Low satisfaction level
satisfaction. So our slogan is "Double Joy Double Satisfaction In One Place".
Reason for creating a new photo-cafe.
We could find through the research by starshot(famous digital photo chain) that there are many people who have had a boring time while wating for the pictures they took in a starshot. And we noticed there are more growing demand of the new cafe model in which people can enjoy no