Power 권력
The capacity that A has to influence the behavior of B so that B acts in accordance with A’s wishes A의 능력으로 B의 행동에 영향을 미쳐 A가 원하는데로 B가 반응한다
Exists as a potential or fully actualized influence over a dependent relationship 의존 관계에 가능성 혹은 완전히 현실화된 영향으로 존재
Depe
of Luxurygood
Why did you buy Luxury good?
Price of luxury good
Definition
Price and Brand Quality?
Free shoping?
Kim
Hee Sung
1st
NO
more than 2 million
Expensive good
Positive
Prada bag, Gucci Shoes
2nd
YES
Enough ability in age
about 1million
product others think it's prestige
Positive
Chanel Bang
SeoEun Jung
1st
NO
NO
1~2 million
Craftmanship
Positive
Chanel, Her
of culture is based on the change in the view of consumer decision making process.
The traditional view of the consumer’s decision-making process is divided according to whether consumers are rationally thinking or emotionally appealed as well as the levelof involvement. The process in considering the purchase of credit card products and services is based on high-involved rational thinkin
of the health communication campaign process from start to finish, definitely a useful resource for teachers and students with interests in this area.
3.2. Change in perception through campaigns
① 'Stop AIDS' Campaign in Switzerland
The campaign which was launched in 1987 aimed to increase condom use(for prevention), reduce discrimination against HIV/AIDS positive people, and to strengthen
perception, appropriate norms, low status differences and smaller, more cohesive groups lead to higher performance.
(전형적으로 명확한 역할인식, 적절한 규범, 낮은 지위 차이 그리고
더 작고, 더 응집된 집단은 높은 수행능력을 이끈다.)
Satisfaction (만족)
Increases with
: High congruence between boss and employee’s perceptions about the job.
of the promotion of Raison Pop
③ The reasons why smokers are not willing to purchase, or try, Raison Pop
Through the interview, we were able to draw out 3 main conclusions;
1) Raison Pop’s promotion strategies are fairly acceptable, but the perception towards Raison is still negative and attributes to the taste of Raison.
2) The brand perception was an important factor for building c
In 2003 Heineken bought Egypt’s sole brewery, which brews a popular line of nonalcoholic beer that can be marketed by Heineken to the 1.3 billion Muslims around the world.
Each country has different regulations about trade, such as taxation, so companies may change their entry mode according to the government’s policy.
ADVANTAGES
Relatively low levelof financial exposure
several reasons.
Conspicious consumption
-related to social class
-The acquisition and display of goods and services to show off one's status
-Conpicious waste
; Visibly buying products and services that one never uses.
-product or service development
-messages
-media exposure
-channel selection
ex) Rolex watch is a strong status symbol for upper-class consumers.
perception about the organization.
The organization evaluates any programs based on benefits against cost. Benefits are composed of 3 components: impact (of the program to children), reach (number of children who are benefited from the program), and revenue (the amount of funding). The programs or activities that offer higher sum of these three are executed. However, even programs with extraord
Encoding outcomes:
Encoding outcomes vary interpretations of what we observe because…
People possess different information in the schemata used for interpretation.
2. Our moods and emotions influence our focus of attention and evaluations of others.
3. People tend to apply recently used cognitive categories during encoding.
4. Individual differences influence encoding.
Lead