1. Executive summary
We chose the subject as Genesis from Hyundai. The reason why we chose Genesis is because it was very interesting for us that Hyundai, one of the biggest company in Korea, is going to turn their ‘cheap but has good quality’ image into luxurious image with Genesis. And the other reason was that as Korea enters into FTA with EU, 10% of tariff for cars which are over 1500cc
Tobacco industry
Tobacco industry plays as a pioneer in the modern marketing. Tara Parker-Pope’s ‘Cigarettes: anatomy of an industry from seed to smoke’ acknowledge that the tobacco industry represents promotion and marketing itself. It is the industry’s marketing ability which made tobacco a high necessity good for billions of people around the world, despite the product’s nature of h
match the society's needs Hanyang University's engineering college has renovated its education curriculum through URIP(Undergraduate Research Innovation Program) and established 3 fields of convergence technology : information communication, environment, into the curriculum. By changing their curriculum Hanyang university is concentrating on promoting advanced talented students. Not only is the u
It is necessary for a company to work out a market segmentation strategy, which is called STP(Segmenting-Targeting-Positioning)
Effect of market segmentation
Securing competitive advantage
Discovering marketing opportunities
- Discovering niche market
- Finding out potential customers' desire
Deregulating price competition through differentiation
Association Meeting
Trade Ass
2. Map out the strategy
In 2008, Samsung SDI and Samsung stock market are located in question section moved into dog section in 2010. Samsung electronic has been increased in size, and in 2010, the sales are over Samsung group's total amount of 50% sales, an means than Samsung group's coreg grouis focused on the Samsung electronic and the others are not invested as mu 50as Samsung electronic,
Integrity, Respect and Responsibility
We are committed to doing what is right without exception. We must be honest, treat others with respect and dignity and honor our commitments and obligations. Every decision we make and every action we take must follow the highest ethical and professional standards. We will strive to close the gaps between our principles and practices – our actions mus
Skin Balancing makeup products
Look like a good skin -> Make a good skin
Makeup products expected to be associated with anti-aging makeup products
housewives are the prominent users
Users, when compared to the entire cosmetics users, are highly educated and have good jobs (professional / office / service).
The highest proportion of buying luxury cosmetics is in one’s 20’s.
◆ SWOT ANALYSIS OF NIKE
① Strength
- Number one sports brand in the world Global Brand
- Strong at R&D and innovation
- No factories that tie up cash in buildings and manufacturing
- They manufacture where ever they can produce the highest quality products for the lowest price
② Weakness
- The retail sector is very price sensitive
- Most of Nike profit margin comes from the sho
-Low purchasing power and high innovativeness of consumer
People who don’t have much purchasing power however, who are innovators. They want an unusual and fresh experimental product. They are people who are not afraid of experimenting new products and are up for a change.
-Mid purchasing power and low innovativeness of consumer
People who have a media level of purchasing power but with
dynamic strongness.
- In 'sport' means, setting motto to men`s active and dynamic strongness. So, the men`s rejection to toiletries can be dropped.
②Polo sport has refreshing fragrance of orange and mint, and cool fragrance of marine.
- Cause fresh and sweet feeling of orange fragrance with cool fragrance of marine, men of casual clothes and formal dress are both suitable.
③Using a tool