2010, the number of PCs will exceed 40,000,000. In addition, the usage of mobile phones has reached to 62% of the population.
2. Malaysia
- Demographical perspective
-The population in Malaysia is 28,650,000. 50.4% of the population is Malaysians, 23.7% are Chinese, 11% are natives and 7.1% are Indians.
The following graph shows the population rate based on age and gender in Malaysia.
4.3 Systems
Top management give all employees smart phone to more flexible approach to every metro system. Also company make application used in smart phone based on employee's working process. Company has many systems for monitoring customers’ satisfaction. First they operate call center 24 hours, so anyone who have complaint and opinion about Seoul Metro 5678 call that center to ask them. A
Strategies
-All-in-one structure
of consumption based
on expected needs
-Customer-Consumer
differentiation approach
-Promotions on special occasions
Customer-Consumer Differentiation
“Attract Customers, Not Consumers”
Schools: Affiliations through
1)Event Sponsorship
2)Spend-Only School Point Card Contract
Family Units: Family Discounts, Gif
3. Strategies to match your environment
3.2 Domination strategy – A value dominator
Having little direct control over its ecosystem.
It create little value for the ecosystem.
Value dominator extracts as much as it can be
by sucking from network
→ collapse ecosystem
3.2 Domination strategy – A value dominator
Enron – Aggressive value dominator extract
base
Strong communication for the phone (in subway station)
Battery of Samsung phone
New on the market: weak brand recognition for the Smartphones
Not that cheaper price
Opportunities Threats
Emerging in international market to attract the customers
New media and new channel of distribution with the internet
based beverages, our variety spans the globe.
Pepsi: Pepsi has strong Original Cola products. Most of products are familiar to Us but Pepsi Jazz Cola series aren't familiar to Korean customers.
- The scope of the firm
Coke: 3 countries in North America, 18 countries in Latin America, 34 countries in Erope, 30 countries in Eurasia, 40 countries in Africa and 11 countries in Asia.
Pepsi: 2 co
strategic environment.
1. The interest from Northeast Asia
We know that all of the US’ conducts are done based on national interest. And there are three interests US seek from Northeast Asia. First, it is ‘vital’ interest. It includes the prevention from appearing of new hegemony, steady security of free trade & Political influence, and nonproliferation of weapons of mass destruction.
Overview
Owned by government by 1993
The largest provider in Korea
Market share : 50.6%
(million customers)
7,000 basestations and covers
High brand quality, differentiation
Business system
SKMS (General management system)
development of all member's capabilities → active factors
Development system
based by achievement and leadership quality
Vision & Mission
Mission : is to offer continually easy access to the various online game with the finest analysis capacity of the data base and creative organizational culture from coming by initiative employees.
Vision : we will become not only the number one online game & entertainment service company but world’s pioneer online game & entertainment service company that makes people’s