Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Ⅰ. Introduction of the Entire Project
Today, casinos have been legally and socially accepted and fostered in many international tourism countries such as the United States, the United Kingdom, France, Germany, Spain, and Switzerland, because they generate employment, income, and tax revenues and stimulate the regional economy.
In 1967 Korea’s first casino opened at the Olympus Hotel i
1. Global management and Strategic Management
Global management is consisted of two factors globalization and localization. Of which we focused on cultural differences of localization and related it with strategic management practices.
2. Purpose and reasons of studying the two case of Samsung-Tesco & Carrefour
We believed that foreign corporations had a more developed strategic management sys
Internal Environment
A. Review of marketing goals and objectives
The goal of Prospecs,while launching in US, is to expand the brand Image and entrance to the evoked set of Americans in 2 years. In order to accomplish our goal, we set up three objectives. First, we will establish the distribution channels in United States. In US shoes industry, it is quite different structure comparing to one in
Introduction
The DeskJet printer was introduced in 1988 and had become one of HP`s most successful products. Even though sales had grown steadily, inventory growth had tracked sales growth closely. And the organization in Europe was claiming that inventory levels there needed to be raised even further to maintain satisfactory product availability. Representatives from each countries discussed bu
Russia Food Culture
Russians frequently eat high calorie foods because of freezing climate throughout 4 seasons.
(EX) confectionery of chocolate, marshmallow, biscuits, dark bread, cream cheese and so on.
Poor climatic environment → development of processed food,
many consumption of meat
In addition
Salary of Russians is 850,000won in an average monthly
(Only Moskva standard &
market. On the other hand, Kohkohmyun is focusing on the flavor. It is consisted of white soups instead of red soups. Making new flavor, it takes place in the market. It is the example that how knowing the core characteristic of products is important.
Then, how can we make real differentiation. The author of Different, Youngme Moon, shows three methods of real differentiation. It is deviation
Introduction
Seoul Land has 250 various types of facilities (play, education, convenience, landscaping, recreation, sports, transportation, care)
Has five themes like Disneyland
History
May 1988 : Seoul Land Opens
September 1990 : Added new attractions such as ‘Black Hole 2000’
1998~2002 : Added ‘World Cup’, ‘Sky X’
2007 : Won ‘Web Award Korea’ (facilities/culture/movie
Ⅰ. Situation Analysis
1. Analysis of Environment
(1) Hot keyword to differentiate from others : Premium
‘Premium restaurants, premium party, premium outlet, premium cosmetics…’
We can see the word 'premium' in every field nowadays. The main reason why they use it is because there's no big difference among lots of products in market. It means that they should make a differenc