promote health and prevent disease.
The purpose of this revision is to update communication planning guidelines to account for the advances in knowledge and technology that have occurred during the past decade. NCI solicited ideas and information from various health communication program planners and experts. It will help new health communication programs start soundly and mature programs work
selection was limited, and thus customers were not given a variety of choices. However, an increased usage of internet, more frequent overseas travels, and the development in the distribution system have made customers demand more various products. The beer companies have been trying to satisfy the diversified demands of the customers, and the market has become more customer-oriented now.
stores and franchise stores have to follow company’s framework. However UNIQLO promotes retail store oriented business management.
UNIQLO also considered that it is profitable that they open the store which offers the same service, the same quality and the same goods at least cost. So they thought headquarter employees are more smart than retail store employee. However one day they reali
service for
terminally ill patients to mitigate physical,
mental, and social problems that patients
and their families face at the last stage of a life
▶ In Korea, hospice service is lagging far behind advanced countries.
▶ To provide quality hospice service, it is important for the government
to enact related laws, and to promote the service to the mass public.
system
(only best seller..etc) 30~90%
PLACE Only their own website.
Attract indirected customers from other associated web site -Off-line :Totally had 777 branches in 2009 in USA
-Planned to open 70 additional branches every year
-Targeting online market through BN.com web site
PROMOTION More advertisements in on-line Price Discount Strategy
Communal branding with AOL
Affiliate Program
promotion events asides from the main competence.
1) Bareun Sanghwal (바른생활)
Location: In front of the building, a college of Economics and Political science
Open in 2005
Franchising shop - one of 66 franchising shops in Korea
- Total Quality Management: Consistently managed process
and quality within corporate level
- Scale of Economy: managin
Promotion
체험 마케팅
휠라인티모 - 개개인의 몸에 맞게 제작해주는 남성 속옷 행사 실시.
휠라골프 - 마스터즈매니아를 위한 골프 이벤트 마케팅
마일리지 카드 도입
백화점에서는 마일리지 적립만 가능, 사용은 대리점에서 → 대리점 매출 증대
마일리지 누적제 - '철새'가 아닌 '단골'에게 더 많
Ⅰ. Why We Choose NHN's Organizational Culture.
We studied NHN's organizational culture. NAVER is a representative and popular portal site of Korea. And Hangame also is big site for on-line game. Along with ‘Daum’ and ‘Nate’, NAVER has been ranked on top 3 portal sites in Korea. But what makes NHN unique and special is its organizational culture. It is often called as ‘Google of Kore
최근의 경제학적, 사회학적 연구들은 성공적인 조직이 되기 위해서는 조직원들의 동기를 유발할 수 있는 적절한 유인구조를 가지는 것이 매우 중요하다고 지적하고 있다. 조직은 이윤추구, 공익 등 다양한 목적으로 형성되고 개인 혼자서는 할 수 없는 다양한 활동들을 효율적으로 할 수 있도록 도와준
VISION
하얀색
투명함
쓰다는 이미지 탈피
Look Alike Packaging
SCENT
진하지 않은 향
거부감 완화
TASTE
낮은 도수
고객층 확대
달달함 => 즐기는 소주
새로운 주류문화 제시
신선함과 독특함
차별성과 익숙함의 만남
TOUCH
&
SOUND
익숙함
소주로서의 상징성
입에 붙는 SOUND