the sneaker market through
the lens of a different consciousness.
It sees itself as a sneaker-making company not a sneaker-marketing company.
The foundation of its marketing is fit and performance.
Companies spend vast sums
for fortifying and defending themselves
against legal challenges by various stakeholders.
However, If they honors theemotional contract,
it lead to customer
the ones in the front and the 4-wheel brakes will ensure safety. The smooth handling, six-speaker sound system and the spacious interior are also some of the attractive features. Thanks to the huge popularity of The Original Beetle, the expectations off the New Beetle are high. But the greatest strength of the New Beetle is the image that lets you express your identity and individuality in emotio
the market and be able to provide good customer services to the customers possibly through discounted flights and value promotions to keep the competitive advantage at a stable mode within the competition and it will need to focus more on thecore competencies that allow Ryanair to practically and wisely designs suitable airline operations within the bracket of their marketing network services in
emotional disturbance를 알게 하는 것이 반드시 필요한 부분은
아니다
-Insight viewed as insufficient for change, but it is seen as potentially harmful,
leading to self-blame(자기비난) and immobilization(고정화)
-하지만 통찰력을 갖는 것은 중요 원리이다
① we choose to upset ourselves
② we acquired our irrational beliefs and to see how we continu
E-Mart Tianjin with its new product Act’z
Supplying more than 500 stores in China gradually
: starts to focus on the Chinese Market
Environment friendly production infrastructure
Putting a lot of effort in building environment friendly infrastructure
: re-using water from the factory for agriculture
Comprehensive improvements by periodically checking production line.
Introduction
▶ About Dell.
In 1984, Michael dell, founder of Dell in Texas.
Dell's direct business model is the introduction of the consumer's desire to match.
In 2003, competitors in the profit slump, but Dell, 360 billion $ surplus.
The 30% of revenue brought in foreign markets.
The current portion of the PC market share in the second place in the world, but Business Server po
Ⅰ. Hue-Place Brand 파악
1. Understanding Of The Brand
(1) Naming - HUMAN UNIQUE EMOTION PLACE
휴플레이스에서 휴의 의미는 한자로 휴식을 나타내며 영어로 HUE는 색조, 빛깔, 메이크업을 의미한다.
(2) Concept
1823의 Girl세대를 주요 타깃으로 하는 ‘Color Express 체험 공간’에서 스타일리시한 색조 화
1. Look across alternative industries
Demand-side competitors (NTT DoCoMo’s i-mode)
What are the alternative industries to your industry?
Why do customers trade across them?
By focusing on the key factors (mobility, killer apps)
that lead buyers to trade across alternative industries and
eliminating or reducing everything else,
you can create a blue ocean
As the counseling process continues, the counselor-at first a stranger-is increasingly seen by the client as a caring and genuine person who is able to understand and accept the client's problems and emotions.
상담이 계속 됨에 따라 첫 상담자는 이해와 내담자의 문제와 감정을 받아들이고 진심으로 돌보는 것이 점점 더 증가한다.
When the client begins to
Time flies like an arrow; fruit flies like a banana. Oettinger (1966)
컴퓨터가 자연적인 언어(natural language)를 처리하도록 하는 데에 있어서의 어려움에 대한 초기의 연구에서, Anthony Oettinger는 우리가 예상되는 구조(expected structure)에 기반하여 어떻게 문장을 번역하는지, 그리고 우리가 번역하며 오류를 범했을 때,