of the Korea
Marketing is the process of defining market and managing for creating and maintaining trades which can satisfy objects of individual and organization.
*Philip Kotler
Marketing is the process of obtaining some values which is corresponded with firm’s efforts of creating some merits for customers and constructing strong consumer relationship
Marketing is the human activity
Without pollution urban industry
Brand and trendy fashion industry
Sensitive industry in economic fluctuation
Representative small company oriented industry
Community-type industry with high homogeneity and expertise
Most components manufacturers and assemblers build to relationships
to vertical division
Sales proportion : export 70%, domestic 30%
of awareness
So they want to revival in jean area as change their target and strategy
Specific Ways To Improve
: PROMOTIONS / ADVERTISING / SNS
Levi's will maintain a pricing policy
and will avoid discount promotions.To keep brand loyalty.
They need to promotion which can attract the attention of consumers
except discount promotion.
Target :
Women 10 to 30 interested in the d
of communication in family.
④Emotional problems.
Father becomes increasingly helpless. Family members should try to facilitate communication one another.
For Supportive family environment. This family needs the stability of the relationship between husband and wife. Husband had been through car accident so has a disability.
The wife gave birth to two child
Starbucks was founded in 1971
Presently the premier roaster of specialty coffee in the world
More than 17,000 stores in 55 countries
Problems of Starbucks
But, increasing the number of competitor coffee shop in Korea.
So, the Starbucks faces to challenge consisting their market share.
Therefore, we add to Starbucks coffee delivery service.
ServiceHighlights
“Enjoy your morning co
1. Introduction & Executive summary
Currently market size of Korea Beauty is approximately 1.7 trillion won, which includes skin care products, beauty services, cosmetics, skin care shop, Skin Care Clinic. According to the Economic growth and improving income levels, the country's population using the women's skin care is actually a whole 30.2% of women, which is very close to the ratio of Ja
1. Introduction
"Relationships with customers and suppliers allow us to know what we must be able to supply in real time and then very quickly and precisely meet that demand while maintaining low inventory."
(Dave Schneider, engineering manager of Dell)
As of July 2002, Dell Computer Corporation (Dell) was the world’s largest direct selling computer company, with 34,800 employees in more tha
1. About CONVERSE
1-1.Time Line
1908: Capital investment of $250,000 by Marquis Mills Converse establishes Converse Rubber Co. in Malden, Massachusetts with 15 employees.
1921: Chuck Taylor joins Converse with idea for all star improvement.
1962: Converse develops a low‐cut version of the All Star sneaker, shoe of choice of pro players and those looking for a laid back lifestyle.
1974:
Which one is better? 5.25i or 3.28?
What does 5.25i and 3.28 mean?
Difference between 5.25i or 3.28?, if any?
Comparison among product
2. The relationship between an AB and the brand’s attribute values
3. The meaning of AB alignment
1.People suspect that the number portions of Abs had something
to do with feature measurements.
2.People signify the product’s relative plac
1. Intro
For success of a company, many different factors are needed. Organizational culture, inter alia, has a significant role in that. Innovative business model, marketing and product development are based on organizational culture of the company. So, organizational culture has a significant impact on a firm’s long-term economic performance from the point of view of a company. Until a recen