Strategy Analysis (4P)
1) Price
Bean Pole is now a leading company despite the stagnation in the fashion industry in the late 80s adopting brand image value. Bean Pole’s marketers suggest leading brands should fulfill the two mandatory factors which are authority and social satisfaction. With these two factors, consumers are to think “I am different from others” or “I am high class a
2) Masstige
Masstige is a marketing term meaning downward brand extension. The word is formed from the words mass and prestige and has been described as prestige for the masses.
The term was popularized by Michael Silverstein and Neil Fiske in their book Trading Up and Harvard Business Review article "Luxury for the Masses." Masstige products are defined as "premium but attainable," and t
2. Marketing strategy
1) 신 소비트렌드
매슬로우의 욕구 단계 설에 따르면 인간은 생리적 욕구와 안전 욕구가 충족되면 주변의 애정을 기대하고, 이어서 남들로부터 인정받고 싶어 하는 자존의 욕구를 추구한다. 즉, 생활이 향상되고 살기가 좋아질수록 자존의 욕구는 커지기 마련이다. 소비의 차별화는
† Defensive principle No. 2 :
The best defensive strategy is the courage
to attack yourself.
† Launch a second brand.
( Would have been effective like Gillette’s Trac II)
† In 1970
Coca-Cola found
the best defensive
strategy for a leader.
† Leadership itself
"It's
founder’s vision that emphasizes a “love for neighbors” and a “respect for all livings beings
3. The mixing of corporate values with strong results, forging formidable Obstacles for new players and generating new markets for our company
4. The dedication of management, with a heavy emphasis on innovation to create competitive advantages that competitors find difficult to emulate
1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m
싱가포르의 많은 지역적 문화를 접할 수 있는 이벤트를 개최하고 있다.
퍼포먼스 파트에서는 Malay Gamelan , Malay Kompang With Silat , Malay Dance , Indian Bhangra, Indian Dance 위 5가지 이벤트를 진행중이다.
다른 배니싱 트레이드 워크샵에서는 Ketupat Weaving , Henna Temporary Tatto, Indian Fortune telling , Photo memories , Culture
brands의 renovation이 시작됨
2008년 – 1. 베트남에 Holiday Inn이 첫 오픈을 함 2. PCR이 25주년을 맞음(1983년 오픈)
2009년 - Gowalla's Location-Based Social Network와 협력을 맺은 최초의 Hotel Company임
2010년 – 아이폰의 어플리케이션으로 체크인 가능한 프로 그램 개발 성공 시카고에서 사용 중
2010 - Trainin