(3) Supply system in agricultural products of big marts.
Retail market of agricultural products can be divided by two markets. In a point of retail organizations’ view, there is a purchasing market that supplies agricultural products from producing districts and vendor of wholesale market to provides to customers. In addition, there is a market for sale the products to customers.
For
Brand Positioning
Buckaroo Jeans는 고가의 명품은 아니지만 저가 상품도 아닌 중간 가격대의 ‘중저가 프리미엄’ 상품을 제공한다. 남녀 모두의 니즈를 충족시키는 제품을 선보이며 베이직한 스타일보다는 트렌디하고 개성있는 스타일의 상품이 주를 이룬다. 경쟁사로는 포지셔닝 맵에서도 볼 수 있듯이 상
Brand Revitalization'
In 2005 and 2007, the new marketing ‘Brand Revitalization' appeared. Gas WhalMyungSu had not only loyal middle-aged and old-aged consumer but also old image because it had long history over 100 years. In order to change this old image, the company made two ads; one was executed in 2005, model was Kim Dongwan and another was executed in 2007, model was Lee Yunji. In these
Focuses on
what aspects of the brand are competitive in terms of function
Maytag, home and commercial appliance company
Considers the concept that consumers buy products to solve their problems.
Emphasize that a product is the best way to solve a problem.
Ie) Scotch tape as an adhesive
Kleenex for blowing your nose
- Suggest something about the product’s benefits and qua
desserts
However it is not in force in premium icecream shops
Customer Feels High Quality With Gorgeous Place !
Such as Family Restaurant & Cafe
Then.. T.G.I.F & Angel in us are Good Friends for Natuur !
Societal Marketing
University Students Get The chance
Safe the Nature & Special Experiences
Brand Image Making
Get The Youth Power & Nature Friendly
2. Market Analysis
1) Market Share
Graph of Market Share of Card
In Korea there are a lot of Card brands but we decided to show five representative Card brands including Shinhan card which are the main brands in the Card market.
As you see in the Graph, Shinhan Card is remaining the first place in the market share but the percentage of the market share is declining slowly.
2
brand image when advertisement execution.(This could be adapted to the effect of endorsers on attitude formation. the image, behavior, and values of the endorser must be compatible with the image desired for the advertised brand. For example, 하우젠 advertisement model Kim yu-na.) Other rival companies gain this strength whereas e편한세상 don’t have model effect. Therefore, e편한세상
① Visualization - leading mental imagery from consumers.
“지구를 사랑한 아파트, 지구를 지키는 진심”
easier to store and fetch the specific information.
more effective in increasing consumers' memories.
Imagery instructions to help consumers to imagine the
effect of environmental conservation
② Background music
cares
Suggestions of Idea
- use
Q1) Do you think one of the main disadvantages of franchise is the cost you pay to the franchisor?
Q2) Do you think of your freedom being restricted by the headquarter when you operate the franchise?
Creating a strategy for meeting future human resource needs
the right number of people,
with the right training,
in the right jobs,
to meet goals
In case of DONDAY
적정
2. Competitive Analysis
General market conditions have been unfavorable to the general food industries, issues concerning MSG and ingredients from overseas, especially Chinese ingredients have led the consumers to get suspicious of the general food industries and started raise their own foods for themselves. Though the conditions are unfavorable certain brand and corporation managed to sustain