4. Why Chinese market is crucial
China has a large pool of under-served patients, representing the next biggest opportunity for the leading medical device manufacturers. China remains the world’s most populous country in the world and is simultaneously home to a large patient base. China is home to more than 100 million people who are 65 or older which illustrates that it’s a country that
The estimate of Ideko’s continuation value
can be combined with the forecasts for free
x
cash flow through 2010 to estimate Ideko’s
value today using the APV valuation model.
If firm’s sales are expected to grow at a nominal rate g and the firm’s operating expenses remain a fixed percentage of sales, then its unlevered net income will also grow at rate g.
Similarly, the firm
목적: Vf/P와 Vo/P가 각각 초과수익과 갖는 연관성 분석
과정: 초과수익(Ret36)에 대해 회귀분석하여 계수가 통계학적으로 유의미한 값인지 확인
Ret36=a0+a1Vf/P+et
Ret36=a0+a1Vo/P+et
결과: 두 경우에 모두 a1이 1) 양의 값 2) 통계적으로 유의미한 값 3) 경제학적 의미가 있을 만큼 큰 규모의 값 으로 도출됨.
price, etc. Actually, in 2009, Yepp shared 72% about MP3 design registration rate in domestic (ipod rated 6%, iriver rated 16%, cowon rated 6%).
r
- It means Yepp can offer various designs to customers. That is, Yepp enters into market that has various age groups segmenting. It can be satisfied to customer for their personality. Also, it has advantage that targeting each age group. That
Weaknesses : Although DHL has provided value added services- like computerized tracking, 24-hour customer service every day of the year, and proof of delivery service- , there are obvious limitations. It is expensive to provide service and customers using that service were often not always charged extra because of cheaper price in competitors.
And including new segment, it is very hard to handle
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
2.3. Strategies Against Competitors
2.3.1 Cheap Price
The distribution system between Korea and America is very different. The price with same goods in America is cheaper than in Korea. Especially season sail has the cost cut about 60~70% WizWid buys mass quantity of goods and prepares for shortage of products. It can cut their selling price very much.
2.3.2. Brand Loyalty: First-mover Advan