D. Discussion of Key Problems
Problem statement #1Lack of communication
#1-1 Contradiction between inflexible hierarchy and team system
One of the most important problems of LotteWorld is Contradiction between inflexible hierarchy and various teams, the problem of structure. LotteWorld is a kind of multi entertainment companies which offers various products and services to stimulate and satisf
of coffee production against a defined set of criteria, as detailed in the C.A.F.E. Practices Guidelines. Starbucks defines sustainability as an economically viable model that addresses the social and environmental needs of all the participants in the supply chain from farmer to consumer.
4. Drawbacks
Expending Inventory Cost
A major drawback of Starbucks is expending inventory cost. As yo
consumers who want to conduct all their shipping needs online. Fedex should consider contracting with other online companies that use shipping services to gain brand recognition and trust!
*Expand online services
*Offer larger variety of shipping services
*Increase technical services for hardware and software installs
*Increase number of World Wide Hubs
*Market with other online compa
Award : 2003, Design award of the Federal Republic
of Germany
2010, International Designer, Select of
American magazine‘CAR’
Career: 2006.08~present, Design CDO of KIA Motors
2002 CDO of Volkswagen
1994 CDO of Audi
 
III. Critical Analysis
a. Current Performance Evaluation System: Learning and growth
objective : Timely Rain for Employees
Pulmuone is concentrating on Learning and growh perspective on the principal of ‘Timely Rain for Emplyoees’. In the Learning and growth area, there are five factors for pulmuone’s critical success.
Pulmuone’s first CSF is Distinct Organization Culture. P
and practical flight service and set a different concept from other regular airlines. All the flight attendants, called ‘JINI’ wear green shirts and blue jeans, not formal uniforms as expected. In addition, they supply water, orange juice and cold green tea and for international flight consumers and offer PSP rental service to make customers enjoy their journey. Also, unlike many other
of groceries. Third, Kmart need to learn from and copy Target (but not compete with). Target’s genius was in moving slightly upscale from Wal-Mart and focusing on their targeted audience which is that Kmart barely couldn’t make. Kmart needs to develop licensing agreements to provide stylish and branded products that specifically appeal to ethnic and urban consumers
Toyota
Toyota Motor C
of the express delivery market, may shift favorably towards EMS, which is a Korean firm. For instance, when two middle school girls were run over by the U.S. militants in Korea, a strong anti-American sentiment arose. The sentiment led to a consumer strike to boycott American products. FedEx Korea does not provide essential consumer goods that are hit majorly by such strikes. However, being a for
Ⅳ. Analysis of STP of the two company
1. Analysis of the Korean air's STP
(1) Market Segmentation for the Korean air
① Categories of haul: Short haul market VS Long haul Market
② Categories of flight mode: Scheduled flight VS nonscheduled(kind of chartered plane flight)
③ Business passenger markets VS Leisure passenger markets
④ Passenger services markets VS Cargo services
2-1. What segment(s) is Saturn now targeting?
(before)
→ 20-40s of the middle class
Saturn captured that customer prefer small-car costs low amount of fuel consumed because of inflation, raising of fuel cost and youth, women dissatisfied with services, quality of car. They noticed their target segmentation(20-40s of middle class) is feeling stress of services, prices,. So, Saturn choose tha