1. Introduction
Our group has chosen to do a case study in the field of food service management, as that is related to our major.
In today’s service-oriented world, we often see companies formulating creative business methods to increase competition and to meet customer demands. Prime examples of such are two leading American companies in the field of grocery retail, Whole Foods Market (WFM)
set by the RSC i.e. the restaurant support centre in Karachi. These targets are passed on to the RGM (restaurant general manager) and he passes them to the work force. These targets fall within the organizational structure in which there are many people who have different targets to achieve. In order to successfully achieve the targets they need to co-operate and work in a friendly environment.
Company Introduction
In 1958, Frank and Dan Carney had an idea for
a great local pizza restaurant in Wichita Kansas.
---- Pizza Hut was born.
Fifteen years later, Pizza Hut opened the first
UK restaurant and since then they become the
biggest Pizza company on the planet.
1985, open the first Pizza Hut in Korea.
Mission statement
P.E.A.R.L.S
PASSION for excellenc
[ 기업소개 ] 본문 일부발췌 요약
(2) 매출 / 직원현황
o 2012년 03월 기준 - 김성룡 대표이사 / 약 1,500명의 직원이 있다.
o 2012년 03월 기준 자산총액 - 4약 ,200억원, 자본총액은 750억원
o 2012년 기준 연간 실적 매출액 - 약 5,750억원, 영업이익 150억원
(중략)
(3) 기업로고 및 슬로건 (CI / BI) 의미
Ⅰ. Why We Choose NHN's Organizational Culture.
We studied NHN's organizational culture. NAVER is a representative and popular portal site of Korea. And Hangame also is big site for on-line game. Along with ‘Daum’ and ‘Nate’, NAVER has been ranked on top 3 portal sites in Korea. But what makes NHN unique and special is its organizational culture. It is often called as ‘Google of Kore
Ⅰ. Overall Analysis
1. About Estée Lauder Company
1) Company History
Estée Lauder is a retail brand of luxurious cosmetics, skincare and fragrance products, and primarily targeting female consumers of age 30 and up. Sold in more than 120 countries and territories, Estée Lauder has a reputation for technologically advanced, high-performance products.
Since Estée
-Mission
Cebu Pacific Brings people together through an affordable, reliable mode of travel a fun-filled experience that's delivered with a true heart and soul for service. they enhance the quality of life of the communities and are an active partner in the nation's progress.
1) Train and Educate employees.
2) “All equal” corporate culture
3) Goal-oriented team players.
4) High quali
Exploration
Stable cultures - Low
-Non-bureaucratic approaches to customer service:
Employees can resolve customer service problems without having to consult a supervisor first.
Innovation and risk taking - High
- It is mentioned in their mission statement.
e.g. Providing flights to Hawaii without airplanes flying to Hawaii through the partnership with ATA
10 Korean corporations. Lecaf was a relatively popular brand before the foreign brand trend kicked in. Although the company is past the golden age, more opportunity awaits Lecaf.
Reasonably priced products spread over the 400 stores all over the nation. It is a brand that is always close to the customers, it is a brand that always works for the customers. That is the “Anytime Sports” Lecaf.
3. Situational analysis of Heineken
○ 4P Analysis
Product
Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the world. Heineken which presents in all over the world has the same as the original beer