3.1. Government efforts : Yearly issuance of 'Pinkbook', a health communication guide
This book is a revision of the original Making Health Communication Programs Work, first printed in 1989, which the Office of Cancer Communications of the National Cancer Institute (NCI) developed to guide communication program planning. During the 25 years that NCI has been involved in health communication, on
- Children tuition support : it consists of all educational fees during middle, high school and college
- Hospital fee support: total amount of health insurance fee for employee and a half for immediate family
- Car discount: Hyundai Motors Car discount depending on the working periods
- Four seasons resort: usable domestic condo and hotel in free or a half price through partnership
- Resid
1) USP(Unique Selling Proposition) 전략
- 세로토닌 호르몬 분비 → 정신 건강에 이로움
- S다이얼(맞춤식 아치 조절 장치) 강조 → 경쟁제품과 차별화
2) Source
- 일반 직장인들과 전문가인 의학 박사
Source Attractiveness 효과 중 유사성 효과
- Targeting Market과 Source가 모두 직장인
Source Credibili
6. Execution Techniques
광고 실행기법으로는 Demonstration, Product Presentation, Slice of life, Testimonial, Problem solving의 5가지 기법을 사용했다.
우선 제품을 어떻게 사용하고 어떤 성능이 일어나는지 보여주는 Demonstration 기법과 제품을 직접 보여주는 Product Presentation 방법을 사용하였다. 직접 직장인이 자신이 신발
Accommodative parents
Accommodative parents has accommodative attitude to children. They never regulate children's behaviors. They don't suggest standard. Children who have accommodative parents are impulsive and aggressive. Such children also are dogmatic and have low responsibility.
Parents who rear children on the "let-alone" principle
This type parents are unconcerned ab
by Urie Bronfenbrenner
Micro system, Meso system,
Exo system, and Macro system.
The key to this theory is the interactions
A family is the closest, most intense,
most durable, and influential part of
the micro system.
Second child
1) They will act out the unconscious expectations and needs of others as well as their own. Seconds will often be an extension of a mother’s
I . The Aims of English Education
Students should study English as a required cultural object so that they may recognize their places in the international society and be provided with fundamental basic for taking part in the future international activities.
1. General Aims of English Education
‣ To cultivate interests and confidence in English and to enhance the ability of 1communicati
Ⅰ. The Aims of English Education
Students should study English as a required cultural object so that they may recognize their places in the international society and be provided with fundamental basic for taking part in the future international activities.
1. General Aims of English Education
‣ To cultivate interests and confidence in English and to enhance the ability of 1communicat
1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m
③ 68년간 공식 후원사로서 올림픽대회 지원
1900년 아테네에서 제 1회 근대올림픽이 열릴 당시 이미 「코카․콜라」는 미국 전역에서 마실 수 있게 되었고, 1928년 암스텔담 올림픽(olympic) 대회에 1000 박스의 코카콜라가 미국 선수단에 공수되면서, 올림픽(olympic)과의 관계를 맺기 시작하였다. 코카R