1. Introduction & Executive summary
Currently market size of Korea Beauty is approximately 1.7 trillion won, which includes skin care products, beauty services, cosmetics, skin care shop, Skin Care Clinic. According to the Economic growth and improving income levels, the country's population using the women's skin care is actually a whole 30.2% of women, which is very close to the ratio of Ja
Red ramen lost its portion since launching of 꼬꼬면.
신라면
Top brand in Ramen industry before 꼬꼬면’s launching
Positioned well with hot taste
Recently recovered its top position
너구리
30-year old brand and steady seller
Market share was 5th but lost its share sharply
꼬꼬면 lost its position even in white ramen industry
나가사키 짬뽕
Top brand
Ⅰ. Introduction
1. White soup ramen
There was a big hit in Ramen industry in 2011. So many people tried to eat white ramen. Market portion of white ramen was so large. Especially 꼬꼬면 was a number one brand in ramen industry for some months.
This big hit came from TV program 남자의 자격. There was a ramen contest in this program. 꼬꼬면 took first place in this contest. Most pa
Executive summary (one page)
제품: Harley-Davison Motorcycles
광고 기간: 2013. 01. 01 ~ 2013. 12. 31
Marketing Objective
Harley-Davidson의 Marketing objective는 사업부 전 부분에서 10-15% 매출 신장을 기대하고 있다. 또한 현재 추세가 다소 젊은 층에서 오토바이를 즐기는 인구가 늘어나고 있는 지금, 그들의 선호하는 형태인 오
쌀을 대신한 주식이자 영양식
대표적 서민 음식으로 등극
웰빙 – 건강에 대한 관심 증가
고칼로리, 고염분 식품
부정적 이미지 탈피
새로운 패러다임 구축
주식 대용의 대체식품에서…
다양한 종류의 기호식품으로!!
>> 2011년 소비자들의 소비 성향을 살펴보면 웰빙 소비 성향의 고객은
important activity more than basic living activity consumption also perform critical functions as Medium forming Social relations, and as system conveying meaning created by Society In short, in modern society, consumer spending provide a means of communications with other consumer. And in our country trends has been used as very different meaning. so It is obscure what is the exact meaning.
빈폴 Outdoor의
현재 가장 큰 문제점은
Evaluation of
Brand Awareness....12%
20,30대 남녀 50명 대상
자체 설문조사 결과
(2012. 06. 05)
매장 수 현황 (서울지역, 2012년 6월 기준)
하지만 이것은 런칭 3개월째인 브랜드로서
당연할 수 밖에 없는 결과이다
강력한 경쟁자들 사이에서
소비자에게 특별한 브
II. Overview of Project
A. Purpose of Project
The purpose of this analysis is to apply McKinsey 7-S analytical model to generate a comprehensive system analysis of Casamia Co., a manufacturer from Korea. This examination should help us understand more about the organizational issues of the company to accordingly discover problems and formulate solutions. This process is carried out in a team th
communication’ is indispensible.
II. Multinational Corporation
A multinational corporation (MNC) is a corporation that manages production or delivers services in more than one country. It can also be referred to as an international corporation. There are countless MNCs around the globe, and that means one has to have strategic plan or strategy for their survival in the market.
II. I. Com
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe