1. What did 'good price marketing' have any marketing technique?
Recently, the good price chicken was the part of the emotional marketing. This marketing technique made the use of consumers’ emotion. The price marketing is the one of the best method to attract consumer.
Especially, that more happen when the prices is unstable and Economical situation is depressed.
Because of this, Walmart h
and the emergence of social inequality, serious health inequalities emerged. The domestic Institute also made varieties investigations on the health behaviors of all the social classes.
2) The reason
① the restriction of accessibility to the good food
Usually, the low-income people are not well-educated about anything compared to the high-income people who are well-educated. If a perso
20s ~ early 30s
who prioritize good dining atmosphere
Our product is one of western style foods that attract 20s~30s more than over30s.
Considering our product features, it seems not appropriate for family dining out but socializing with friends.
WHY NOT?
For healthy and well-being benefit,
there are better well-being foods other than hamburger
For good taste benefit,
the standard
◎ Partners (employees)
- Call “partner” not employee!
- Coffee Master Program
- Part timer also get medical insurance
- Flexible Benefit Plan Program
◎ Suppliers
- In 2002, applying ethical order co-company they developed
- Business relationships with green and women-owned suppliers
- The rate of national purchasing is 60%
- Bu
LANCOME, SHISEIDO, DIOR, etc.
-Tint cosmetics is the foreign brandand Koran brands each have seized by halves. Cleansing products, rather than Chinese brand.
(2) Korean low cost brand popularity, price and high quality satisfaction
- China consumers perceive Korean cosmetics, other than a foreign brand, the low price andgood quality products. THE FACE SHOP, SKIN FOOD, such as college
usually gets customers’ information by web cookies, which gathers the information of internet users. By utilizing web cookies, the company can have records of what the individual customer is interested in and the shopping patterns of the unsuspecting web-surfing customer of Amazon.com. On the basis of this information, Amazon can support potential goods which customer might buy..
by low-wage
- Made a bad image by low price firm
2) Lost advantage of integrated distribution system
- Hard to run business in small space like Korea
Provide quickly services and products that suit Korean behavior and consciousness of consumption
Get rid of big boxes and run discount stores
Understand Korean nature
Meet consumer tastes and
(fresh)food products in Korea
business.
DUAL CLASS STRUCTURE.
Assures management right
not interfered by stock market forces.
Ford, GM, Google…
Type - Public (NYSE : BRK.A, BRK.B)
S&P 500 Component
Industry - Conglomerate
Key people - Warren E. Buffett (Chairman & CEO)
Business
- Manufacturing, service, and retailing
- Utilities and energy group
- Insurance group
and they make profit in global
Market. So we though their duty to society is not limited in korea.
Contribution not only Korea society, but also global society
Good Case Company – Korean Air
Since 2003, ‘Korean Air’ have done volunteer work in Mongol. Because of
desertification. ‘Korean Air’ think it is not just only Mongol’s problem, but also
our problem. And they
and Malaysia in 1997, was called "FIFA — Coca Cola Cup".
Since then, Coca - Cola has been an internally and externally 'official' sponsor which means Coca-Cola has a long history of sports marketing relationships. It encourages the players and spectators to participate in sports events and enjoy it. These are good opportunities for the company to upgrade its brand awareness, promote new