selection was limited, and thus customers were not given a variety of choices. However, an increased usage of internet, more frequent overseas travels, and the development in the distribution system have made customers demand more various products. The beer companies have been trying to satisfy the diversified demands of the customers, and the market has become more customer-oriented now.
customer group even to young generation. However, competitors started marketing activities while KSD’s strategies are also becoming ambiguous in positioning. Therefore, KSD’s market leader position is threatened by these factors. Considering this situation, we decided to evaluate their current communication strategies as well as the market situation, and detect the threats and opportunities t
Strength
Easy purchase process
Existing loyal customers
Centralized warehouse
Weakness
Limited coverage
Unseen pick-up
Quality doubt
Opportunity
nuclear family trend
Increasing career women
Access to Internet
Timeless lifestyle
Threat
New competitors
The rising cost of gasoline
Direct purchase method
Product
Vegetable, meat, fish, delivery…
Place
On-line shopping
customer oriented marketing strategy will improve customer satisfaction.
Theory and Literature review
1. Situation analysis
Situation analysis is the planning process beginning with an in-depth analysis of the organization's internal and external environments and customer environment. This analysis focuses on the firm's resources, strengths, and capabilities vis-a-vis competitive, custome
Business sectors
megastudy On-line education service for high school student.
megastudy Institution District of Gangnam, Seocho, Gangbuk,dometory(Namyangju) etc
5 off line institution.
m-best Education service for middle school student.
Enlarging service toward seniors in elementary school.
Vision & mission
The leading education provider.
Customer oriented
Reasonable P
Customs of Korea
Korea has a kind of complicated process of wedding customs. Since Korea is very group-oriented culture, private weddings, such as having a marriage ceremony surrounded by only best friends or bride’s parents and groom’s parents, are considered quite strange except for celebrities. Interestingly, there is a job who pretends to be friends for either bride or groom, it’s impo
customer special safari and there are many kinds of animals. Speedway is the best motor on-road racetrack in Korea.
In 1996, the Everland achieved a record for annual guests, over 9 million people. In 2002, Everland ranked number 6 on the list of worldwide list theme park destinations. Caribbean bay has broken the world record for the water parks with more than 1.5 million guests in a two year
customers all over the world.
TSO: The Trading Service Office is responsible for the sourcing of IKEA products with good function and quality, at the lowest possible cost (landed is store). TSO is operating under service agreements with IKEA Trading Agents.
Suppliers of raw materials
Sub-supplier
Components: Component suppliers are specialists in producing components that later become part of
Ⅰ. 서론
-자연은 스스로 다른 종보다 뛰어난 적응력을 나타내는 동식물을 선택해 왔다. 이처럼 운 좋은 생물은 우선적으로 재생산되어 많은 자손을 후세에 남기고, 시간이 흐르면 완전히 경쟁상대를 대체하게 된다.
많은 개체들을 먹여 살릴 수 있는 자연환경의 능력, 이른바 부양능력𘃔
자신이 특별하다는 느낌을 갖도록 해서 long-term customer(오랜 기간 동안 고객이 되는 고객)가 회사에 충성을 다하도록 한다.
organization's customer mix (회사 이미지와 서비스 질에 영향을 미친다. 그래서 회사 이익 측면 뿐 만 아니라 고객만족을 위해서도 customer mix를 관리하기 위해 노력을 기울여야 한다)