1.Introduction
남성이 예뻐지고 있다 !!!
가꾸는 남성, 시장의 성장
메트로 섹슈얼의 출연, 뷰티에 관심이 높아진 남성들
2007년 남성 뷰티 시장 규모 5천 300억원 전망
20 35 를 주목하라!
직접 구매율 지속 상승!
20-29세 직접 구매 50% 이상
I. Introduction
비타 500은 박카스가 독점하고 있던 자양강장제 시장에 혜성같이 나타나 오랜 박카스의 아성을 무너뜨렸다. WELL-BEING 이라는 사회적 트랜드와 마시는 비타민이라는 발상의 전환으로 비타민 음료 시장을 개척자 이자 비타민 음료의 효시인 광동제약의 비타 500이 2004년 700억 원 매출을 예
Free marketing is a kind of marketing technique that companies provide products, services or premium for free. Using this technique, companies aim sales growth, promoting their products, and securing new customers. The goal of free marketing is to secure more customers for brand popularization, and ultimately, increase revenue in the long term. Free marketing includes free introductory samples, r
market share is two-fold: fast innovation and fast growth. The company’s core competencies of product leadership, market leadership and people leadership help to achieve the success of the company. Moreover, the mission of the company is to create value for customers, to respect human identity, to become the best in its class by winning customers’ acclaim as a true leader in the global market
market are the world’s second large. So thanks to these market conditions in the Japanese cosmetics market, we, 美ME+ also is looking to expand our business.
This report is divided into two parts, the first half; we will talk about the Japanese market as a whole cultural risk, country risk, and currency risk. And in the later half; we will analysis the cosmetics market in Japan, and describe