Target
University students
Middle aged (20~40) employees
Occasional coffee lovers
Why?
Majority consumers of coffee
Middle aged and older people frequent coffee shop the most
Providing an alternative high quality Espresso Coffee to Instant Coffee which coffee lovers would like
Busy and packed schedule
Our Espresso Machine is designed to replace the current method of brewing coffee in a
Inside-out
“You can easily enjoy the café coffee at home”
-You can make the taste of café coffee through high-pressure (15bar) extraction.
“Dolce Gusto is very convenient”
-Can make a cup of coffee in a minute.
-Temperature control is easy.
-Can make steam milk without steamer.
Hypothesis
“The reason why people go to café will not taste and qua
Coffee mix market
- 1,100 billion won
중략
Dong Suh Food
Dong Suh Food Co., Ltd
Manufacturing & selling corporation
-Cereal, grain tea, coffee
Headquarter : Mapo-Gu, Seoul
CEO : Changhwan Lee, Tomas
Foundation date : 1968. 5. 23
1970 Launch the first product, Maxwell
1976 Launch the first coffee mix in the world
1978 Launch coffee for the vending machine
1992 Maxim, E
▷ 1800년 중반에 Vacuum pot(사이폰 방식, 진공추출 방식)가 발명이 되고 있어서 개량품들이 만들어 지기 시작했다. 이 방식은 하단부위에 열이 가해지면 압력이 발생하여 더운물이 상단부위로 상승하여 추출을 시작하고, 하단 부위의 가열이 멈추면 하단 부위에 진공이 형성되어 상단부위의 추출된 액이
As consumers interest on coffee increases, a size of the coffee franchise market is continuously expanding. The coffee franchise market has become saturated these days, and coffee brands are struggling to survive from overflowing market. Naturally, marketing strategies, which contribute to increase the brand’s market share, are coming up as current issue. This research paper is going to study a