market's rate of growth' is increased.
③ Chracters of business fluctuations
- Milk industry which typical domestic markets was effect business fluctuations,
season, sanitation-safety, so it comes the unbalance of production and
consumption. But rate of substitution was high because an individual product's
price range was wide.
④ Given condition of milk market
- Domestic
marketing process is a process that makes marketing plan or strategy unify.
2) Localization
Localization can also be divided in to two groups which are marketing program and marketing process. The Localization in marketing program is programs such as product design, product positioning, brand name, packaging, selling price and customer service are done accordance to the condition of market so
market size for economies of scale. And Philips chose a localization strategy to overcome strong trade barriers and high tariffs compelling local production.
In the post-war, as individual country became more independent, satisfying specific marketconditions was critical to survive global market. It led Philips established geographic/product matrix; the independent national organizations (NOs)
advancement and to develop customized talent
What about SMX (3,5,7)
Renaultsamsung 社 (Established in 2000)
- The company for sharing knowhow of technology and information was founded by Korean company and foreign automobile company
- Analyze the marketing of SMX in Korea, because of similarities to CHEVROLET’s
.
2000, SM5 released
SM 3, SM7 series released
2010, 10th anniversary
1. Superior product performance
2. Affordable compared to
competing products
3. Increased awareness
4. One-Stop Service
1. Traditional weak
2. Low popularity in
Korea market
1. Lexus is in a position to
consolidate its presence in
foreign markets
2. Special consumption tax cut