and use its in-house steel to manufacture its automobiles
Hyundai invested $5.5billion to build steel-making plants in Dangjin
Benefits from integration
Increase flexibility and control on prices
Manufacture steels specifically tailored for its own designs
Provide stable supply and faster development time for products
Increase ability to resolve quality issues quickly
Hyundai Motor Company took place a couple of decades later in 1964. In the early phase of the company’s development, it relied heavily on skilled labor forces and technologies in other advanced countries for automobile production. Hyundai Motor Company (hereinafter, HMC) produced its first car in collaboration with Ford Motor Company in 1968. Through heavy investment on the development of indep
Hyundai Motor have trained 3500 experts of black belt and green belt, and attained several its goals;3800 projects, cost savings up to 180 billion dollar. The 6-sigma movements has expanded from developing a new vehicle to a work process improvement thanks to a integration of DFSS(Design for Six Sigma), which belongs to a research department and 6-sigma related tasks of both Hyundai•Kia man
its history. Amid such downfall, however, Hyundai Motor managed to successfully remain as one of the few survivors in the US automobile market. Hyundai in fact had a 14% rise in sales in January 2009, compared to the figures in the previous year .
General Flow of the Report
This report focuses on Hyundai motor company in the United States automotive market. It is about the unanswered quest
showing gradual increase in demand
the trend seems to be upward
1. To avoid political conflict with the US government.
2. To make ‘Hyundai-favored atmosphere’ among Americans.
3. To build the image of ‘global car-making company’
by entering into US market.
Incentives from the city
Favorable weather
Advantages in logistics
Eclectic paradigm