급속도로 늘어나고 있는 현재의 시점에서 영화관 관객의 블루오션인 5060세대를 놓치고 있는 것이다.
ⅱ. 5060세대 FGI(Focus Group Interview)
FGI는 2010년 5월 15일 서울 강서구 등촌 2동에서 총 6명의 참여자를 중심으로 약 1시간 30분 동안 진행되었다. (자세한 인터뷰 내용은 부록은 참고해주십시오.)
LOTTE CINEMA를 경쟁력 있는 Multiplex로 만든다
1) 신메뉴
5060세대는 일반 고객들에게 이용률이 높은
팝콘이나 탄산음료를 가장 많이 이용
2) 부대 시설
영화관 내에 위치해 있는 다른 시설을 이용하다가
영화관을 방문하는 경우도 적지 않다
3) 장르
다른 지점의 영화관에 비해
SF나 액션보다는
1. Introduction of Lotte groupLotte group has broad business areas.
This picture is the part of
Lotte's homepage.
Lotte group has broad areas in business.
From Foods, tourism, chemical, construction, finance and others. Our team select 'Lotte shopping' from the broad areas.
Lotte shopping is one of them. Lotte shopping is
distribution incorporation.
‘
재벌
A Business group that are owned and managed by Family members and relatives in many diversified business areas
Origin of Chaebol
1920s & 1930s after Japan’s colonial rule.
Japan set up companies in very strict control
Chaebol companies massively developed during president
Park Jung Hee in the 1960s & 1970s
The First Five-Year Economic Development Plan
(ONLY FEW GROUPS OF
2. Purpose
In this study, we are going to have a closer look at the benefit’s definition and the types. And then analyze the real cases in our society to see how the reward systems are adopted to the organization in the real world. We pick up four companies out of the biggest corporations in Korea. To be specific, the analysis is about what kind of reward system they offer to their members and