Ⅰ.Multiculturalism in America
1. Multiculture in America
What is Multiculturalism?
19th C- America experienced massive immigration.
The United States has just one culture
→ The culture of variety
To know how many individual cultures exists in America, is to know how many exists in the world.
The United States of America thrives on diversity.
→
No understanding of Western Culture
- The failure of the fist product line of Europe S.A
- Amore Pacific could not sell any product
Hardly accessing to French Know-How
- It takes time for ‘learning’ to know different country
- Learning Curve
Operating with Native people
- Hired French cosmetic experts
- No Korean in Amore Pacific Europe now
Licensing the native brand
Licens
태평양 연안
멕시코 경계
오대호 지역
북동부지역 인구 4분의 1 차지
주로 이탈리아인, 러시아인, 폴란드인, 헝가리인 이주민들이 자신의 문화 동질적 공동체 형성
(리틀 이태리)
맨하탄 차이나타운과 경계에 있음
이태리는 미국으로 건너온 이탈리안 이민자 들이 터전을 잡은 곳이다.
Todays Logo
Three-parallel striped design
Became the “world mark” for Adidas products(1997)
Depicts the mountain, which is to point towards the
goals and challenges that lay ahead.
inspire, support and equip all athletes in the best possible way to help them achieve their optimal performance
helps consumers achieve their ‘impossible’ by encouragement and tailoring the
3. Adidas Originals: from niche to fashion mainstream
The cornerstone of the Sport Style division is adidas Originals: the original lifestyle brand, born in sport heritage but living in contemporary lifestyles. Adidas Originals with its Trefoil logo has become a relevant part of many people’s lives. With a holistic offering in products and communications, adidas Originals engages the youth
Population size and characteristics by ethnic enclave in Sri Lanka
Population size
The people of Sri Lanka are composed of various races and the population sizes of each of the various ethnic groups are different. Total number of the population is about 21 million people and the majority, 74 percent of the whole population is Sinhalese while the minority ethnic groups take up the rest of the po
native)라고 불리는 新세대는 새로운 it기기에 대해 쉽고 빠르게 적응한다. 학생 때부터 컴퓨터, 인터넷, 디지털 카메라 등 디지털 IT기기를 일상의 생활도구로 사용한 新세대는 새로운 IT기술을 학습하고 응용하는 능력이 탁월하다. 또한 업무를 수행할 때에도 인터넷 검색, 이 메일, 메신저 등을 적극 활
resource,
- well developed infrastructure
- high productivity
Largest importer of goods
3rd largest exporter
Top Trading partner
-Canada, China, Japan, Germany
Leading business field
gross, chemical
3rd largest producer of oil & largest importer
Culture
Multicultural nation
Native American
Native Hawaiian
Western Culture
African Culture
Immigrants Culture
-Melt
resources of H.R in their Chinese Market. Unlike others, E-mart hired native Chinese person as their chief store manager instead sending resources from their Korea Headquarters.
4. Problem
Although those H.R strategies and policies are established by their Headquarters, Ms. Shim is still arguing that those strategies are too idealistic methods for them. She also mentioned that theories a
and demand. Therefore domestic companies are able not to have been calculated human resources with low wages. The second, excessive manpower concentration toward a consumption anger service sector is working to factors to deepen more phenomenons shorthanded the manufacturing industry. I absorbed the majority of economically active population to increase every year at service sectors so the