Starbucks viewed it necessary to treat its external customers to its optimum by offering a wide variety of products and services which are helpful in improving the organization in as many ways possible. In addition, Starbucks has never stopped brining improvements; by closely paying attention to economic trends analysis and trying to figure out what is their weakness out of the customer’s compl
Starbucks has Strong brand image associated with high quality coffee and excellent customer service - “The Starbucks Experience”. Starbucks is an industry market leader with a globally renowned brand as previously stated. Exactly how long Starbucks can dominate the market depends on Starbucks itself.
The problem is that its competitive advantage is shrinking. This is because Starbucks model
Starbucks, you probably think one cup of hot coffee
A logo of simple beaten apple is now a refined approach to consumers that actualize innovative design of the company
The new car icon of Toyota that make our think of a eco-friendly
Five senses
Sense of touch makes ‘Oxytocine’ hormone to make familiarity
Using the existence of zoo, Everland can provide unforgettable and happy mem
what drives behavior, what direction
behavior takes, and how to maintain that behavior
Howstarbucks motivate employees
Welfare and Benefit for Employee
High salary, Medical Insurance service, community, Child / Elder care
Siren plus system (cultural needs satisfaction)
Bean stock System (Stock option)
Leadership of Trust and Respect Employees
Star skills : Horizontal relatio