What is PIFF?
2004. 10. 7 - 15
The 9th PIFF showed 266 films
from 63 countries:
the most number of films from the most
number of countries in the history of PIFF.
166,164 Seats out of
195,924 Seats were taken.
Possession was about 84.8%
Strategy 1. Differentiation In Selection.
Devoted their Obvious principle, focusing on Asian Films.
A windows of Asian Cinema
New Currents
K
differentiations, once Kmart has identified its target market, it should increase emphasis on designer-branded lines targeted to that audience and de-emphasize commodity-type offerings. From these factors, Kmart will have to offer something that differentiates itself from the other retailers in order to lure customers back.
Therefore, I think what Kmart needs to do is that defining its customer
What is Social cognitive theory?
Social cognitive theory accepts that parts of an individual's knowledge acquisition can be directly related to observing others within the context of social interactions and experiences.
Behaviorism is a suggestion that all organisms should be regarded as behaviors.
Strength and Weakness
of
Modeling
in differentiated learning
Strength an
differentiated by Chinese company.
- Adopting an advanced training program to China.
- Increasing local R&D investment and strengthening to bring up R&D resources.
- Constructing the working environment differentiated from Chinese companies by introducing advanced corporate culture as well as technology transfer.
Providing the opportunity to visit the head quarter.
Dig
(2) 차별적인 판매방법 (Differentiated marketing)
고객층을 세분화하여 특정층을 상대로 제품을 만들고 거기에 알맞은 광고를 통해 판매하는 정책이다.
치약의 경우를 예를 들면 충치예방을 원하는 고객을 위해서는 불소등을 첨가하여 충치를 예방할 수 있는 치약을 만들어 그 고객층에 적합한 광고를 하며,
팀으로 움직이지 않는다면 그 팀은 10센트의 가치도 없다.
-Babe Ruth, 미국의 전설적인 야구선수
Making Your Brand Relevant, Differentiated, and Energized…
? 경쟁심화,복잡화
? 급변하는 고객니즈
? 제품,서비스에 대한 인식변화
? 다양하고 급속한 기술변화
역동적인 환경변화 속에서지속적인 성장방안 모색
Differential Method(FDM)을 이용한 2차원 온도분포
1차원으로 가정하여 얻은 결과값이 타당한지 알아보기 위해 FDM을 이용한 2차원 온도 분포를 구하여 그 값을 비교하여 보겠다.
2.1. Finite Differential Method란
Finite Differential Method(유한 차분법)는 2차원 열전도 문제에서 해를 이용할 수 없는 경우에 주로 사
Differentiation
actually differentiating the market offering to create superior customer value.
Positioning
- Arranging for a market offering to occupy a clear, distinctive and desirable place relative to competing products in the minds of target consumers.
Initial outcome
Developing an unusual loyal customer base.
- By 1992, Saturn had sold 500,000 vehicles
- By 199
1. Dess, Davis, Hambrick and Porter
Porter’s conceptualisation implies that cost leadership and differentiation are viewed as opposite ends of a single continuum.
Two strategies are incompatible
There are only pure strategies.
2. Hall. Kim Linsu & Kim yooncheol, Reddy
Two strategies can be compatible
- Differentiation → high market share → lower production cost
월마트
differentiation strategy)
- 제품차별화 정도 : 차별화 전략 추구기업(differentiator)은 높은수준의 차별화를 선택한다.
- 시장을 많은 틈새시장으로 세분화 한다.
- 차별화를 추구하는 기업은 차별화의 원천이 되고있는 기능에 대하여 차별역량을 추구해야 한다. 이에관하여는 R&D기능과 마케팅 기능이 중요